E-commerce Manager

At NEPA Wholesale, a leading national distributor of vape, smoke, tobacco, and C-store products, we are committed to helping retailers thrive through fast fulfillment, unbeatable pricing, and a vast inventory. As we elevate our digital strategy, we invite you to join us as a key player in our growth journey. We are seeking an E-commerce Manager to work onsite at our West Palm Beach office . In this pivotal role, you will be responsible for driving our e-commerce operations, crafting and executing our digital strategy, managing web content, and leading SEO/SEM campaigns to enhance traffic and conversions. This position offers a competitive base salary of $80,000 per year , along with quarterly commissions linked to online performance and a year-end bonus based on overall growth. Top performers have the potential to earn between $300,000 and $350,000 annually . Key Responsibilities Website Management: Oversee and update product listings, banners, landing pages, and promotional content to ensure a seamless online experience. SEO/SEM Leadership: Direct organic and paid search campaigns (Google Ads, Meta, etc.) to attract qualified traffic and boost online visibility. Conversion Optimization: Enhance the customer journey and increase wholesale order conversions through strategic improvements. Analytics & Reporting: Monitor KPIs and ROI using tools like Google Analytics and GA4 to inform decision-making. Local Traffic Focus: Implement strategies to grow digital conversions specifically within the West Palm Beach market. In-House Collaboration: Work closely with leadership, sales, and marketing teams to align strategies and achieve common goals. Promotional Campaign Execution: Plan and execute seasonal, holiday, and product-specific online promotions to drive sales. Competitor Analysis: Stay informed on industry trends and competitor activities to identify opportunities for growth. What We're Looking For Required: 5+ years of experience in digital marketing, website management, or e-commerce. Proven expertise in SEO, Google Ads, paid media, and conversion strategies. Familiarity with CMS platforms such as WordPress or Shopify. Strong analytical skills combined with a creative and entrepreneurial mindset. Willingness to work fully onsite in West Palm Beach . Experience in B2B/Wholesale environments is a significant advantage. Preferred: Experience in leading cross-functional teams. Proficiency in advanced analytics tools. What We Offer $80,000/year base salary Quarterly commissions based on performance metrics Year-end bonus tied to overall growth Potential earnings of $300Ku2013$350K/year for top performers Health insurance coverage Opportunity for career development and advancement in a fast-scaling national company Frequently Asked Questions What is the work schedule? The work schedule is Monday to Friday, ensuring a balanced work-life environment. Is remote work an option? This position requires you to be onsite in West Palm Beach, FL. What kind of growth opportunities are available? We offer significant growth potential within our expanding company, with pathways for career advancement. How is performance evaluated? Performance is evaluated based on KPIs, online order performance, and overall contribution to growth. What tools will I be using? You will utilize tools like Google Analytics, GA4, and various CMS platforms to manage and analyze our digital presence.