Email Marketing Specialist

Job DescriptionWe are hiring a full-time E-Commerce Email Marketing Manager to own email strategy and execution across multiple DTC brands for a fast-growing marketing agency. This role is responsible for building lifecycle flows, managing campaign calendars, improving retention, and driving revenue through email. You’ll work closely with founders, designers, copywriters, and paid media teams to ensure email is fully integrated into each brand’s growth strategy.This is not just a “newsletter” role. We need someone who understands how email impacts LTV, conversion, retention, and customer behavior — and can make data-driven decisions to improve performance. Full-time. Fully remote. Must be ENGLISH-SPEAKING.Hours: 9am–5pm EST.
Key ResponsibilitiesOwn email marketing strategy and execution across multiple e-commerce brandsBuild and optimize lifecycle flows including welcome, abandoned cart, post-purchase, winback, replenishment, and promotional automationsPlan and manage campaign calendars around launches, promotions, and seasonal eventsAnalyze performance metrics including revenue, CTR, CVR, deliverability, and customer retentionRun A/B tests on subject lines, creative, offers, messaging, and send timingWork with designers and copywriters to create high-performing, on-brand campaignsManage and maintain Klaviyo accounts and supporting ESP toolsMonitor list health, segmentation, deliverability, and email engagement trendsIdentify opportunities to improve retention and increase customer lifetime valueStay current on e-commerce email trends and apply learnings across accounts
Key Qualifications2–5+ years of hands-on e-commerce email marketing experienceDeep experience with Klaviyo (required)Proven ability to drive revenue through lifecycle and retention marketingStrong understanding of segmentation, personalization, and automation strategyComfortable analyzing data and making performance-based recommendationsStrong communication skills and good creative instinctsExperience working with multiple brands or accounts simultaneouslyAbility to operate independently in a fast-paced agency environmentMust own and be able to use a working computer with high-speed internetMust be ENGLISH-SPEAKING
Nice to HaveSMS marketing experienceCRO or funnel optimization backgroundExperience working in an agency environmentFamiliarity with Shopify and e-commerce tech stacksCopywriting or creative direction experience