EventGrowth Marketing Specialist BB

About the role

Bitso is looking for a resourceful, analytical, execution-focused B2B Growth Marketing Specialist to support demand generation, event operations, campaign execution, and marketing operations, with a focus on pipeline growth and efficiency.

The role owns programs end to end, from strategy and vendor relationships to budget tracking, results analysis, and iteration. Events are part of the mix, alongside ABM plays, content-driven lead generation, and partner marketing.

The team values initiative and daily use of AI tools to increase output. The work includes building campaign reports in HubSpot, negotiating venue contracts, and writing landing page briefs.

Reports to Ingrid Carraro, Senior Marketing Manager for Bitso Business.

Responsibilities

• Build strategies and manage programs from end to end.
• Manage vendor relationships, budgets, contracts, and multi-vendor logistics.
• Execute demand generation, event, campaign, ABM, content-driven lead generation, and partner marketing activities.
• Track budgets, analyze results, and iterate on programs.
• Build campaign reports in HubSpot and write landing page briefs.

Requirements

• At least 4 years of experience in B2B marketing, ideally combining demand generation, events, and marketing operations.
• A growth mindset, a metrics-driven approach, and enthusiasm for experimentation.
• Experience managing events, marketing budgets, vendor contracts, and multi-vendor logistics.
• Hands-on proficiency with HubSpot Marketing Hub and CRM.
• Strong analytical skills and comfort working with spreadsheets, dashboards, and data.
• Daily use of AI tools.

Datos clave

• The role spans demand generation, event operations, campaign execution, and marketing operations.
• Requires at least 4 years of B2B marketing experience.
• Hands-on proficiency with HubSpot Marketing Hub and CRM is required.
• Reports to Ingrid Carraro, Senior Marketing Manager for Bitso Business.