FP&A Associate (USD - Remote)

Reports To: Founder/CEOSchedule: Full-time — Mountain Time overlapSalary: USD
OverviewOur Client is a growing e-commerce company. They are lean, fast-moving, and looking for a finance person who is built the same way.
This is the entire finance department, one person reporting directly to the CEO. You will own forecasting, financial statements, and the weekly/monthly/quarterly data that keeps every team aligned and accountable. One week you're building an influencer ROI analysis. The next you're updating the P&L and presenting it to the leadership team. You will touch everything.
If you are the kind of person who has only ever done one narrow slice of finance and wants to keep it that way, this is not the role. If you want broad ownership, real impact, and room to grow beyond a job description this is the right jib for you.
🔥 Key Responsibilities
Financial Reporting & ForecastingOwn the full financial statements: P&L, balance sheet, and cash flow. Keeping them accurate and up to date.Build and maintain forecasts, budgets, and financial models that support decision-making across the business.Identify and explain variances, not just flag them, but tell the story behind the numbers.
Analytics & Performance TrackingBuild and maintain weekly, monthly, and quarterly reporting packages for team meetings. Tracking performance across influencer spend, TikTok Shop, Meta Ads, Google Ads, and other initiatives.Create individual-level metrics for teams including customer service and warehouse operations.Pull and consolidate data from multiple sources (Shopify, GA4, Meta Ads, Google Ads, QuickBooks) into clean, usable analyses.Help the team answer the question: should we keep spending on this, pull back, or double down?
Operations & Ad HocOwn ad hoc data and analysis requests from the CEO and leadership team.Support the build-out of a more centralized data infrastructure over time. They don't have a data warehouse yet, and thats the change.Take on projects beyond pure finance when the business needs it. That is expected here, not an exception.
💪🏻 Main Qualifications3–6 years of finance or FP&A experienceExperience at an e-commerce company with revenue between $20M–$150M. You know how this business model works and what the numbers actually mean.Strong Excel skills: formulas, financial modeling, building worksheets from scratch. This will be tested live.Advance English level, written and OralComfortable owning financial statements end to end (P&L, balance sheet, cash flow)A builder's mindset: you are willing to get your hands dirty, take on more than what's on your job description, and figure things out without a playbook.Self-directed and hungry. You do not wait to be told what to do next.
🌟 Nice to HaveQuickBooks experience.Exposure to influencer marketing analytics or TikTok Shop reporting.Background in Big Four or public accounting before moving into FP&AExperience working directly with a founder or CEO in a small or startup environment.Familiarity with e-commerce platforms and ad channels: Shopify, GA4, Meta Ads, Google Ads.