Google Analytics

Sr. Google Analytics

Location: El Salvador, GuatemalaWork style: HybridModality: Full-time
Who We AreWelcome to TELUS Digital, where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA & Test Engineering.We are looking for a Senior Google Analytics Specialist to own and evolve our digital measurement ecosystem. This role goes beyond reporting, you will define how we measure user behavior, marketing performance, and product engagement across all digital touchpoints. You will work closely with marketing, product, and engineering teams to ensure data is accurate, actionable, and aligned with business goals.
What You’ll DoOwn the end-to-end implementation, governance, and optimization of Google Analytics 4 across web and product platformsDefine and maintain the full measurement framework including KPIs, event taxonomy, funnels, and conversion tracking strategyLead marketing measurement efforts including campaign tracking, attribution analysis, and channel performance reporting (paid, organic, email, social)Implement and manage event tracking using Google Tag Manager, including data layers, custom events, and debuggingCollaborate with UI/Frontend and engineering teams to ensure accurate instrumentation of user interactionsBuild scalable reporting and insights frameworks using tools like Looker Studio or equivalentIdentify tracking gaps, data inconsistencies, and proactively improve measurement coverageEnsure ongoing data quality, validation, and governance across analytics implementationsTranslate business and marketing questions into measurable tracking and actionable insightsWhat You Bring5+ years of experience in Digital Analytics, Web Analytics, Marketing Analytics, or similar analytics-focused roles.Deep, hands-on expertise with Google Analytics 4, including implementation, configuration, event modeling, and troubleshootingStrong experience with Google Tag Manager including data layer design, event tracking, and debugging complex implementationsProven ability to design measurement frameworks (KPIs, funnels, attribution models, event architecture) aligned with business and marketing objectivesStrong experience in marketing analytics including campaign measurement, channel performance, and conversion optimizationAbility to work across marketing, product, and engineering teams to translate requirements into tracking implementationStrong understanding of UI-based event tracking and frontend behavior instrumentationExperience identifying and resolving data inconsistencies across analytics systemsStrong analytical mindset with the ability to turn raw data into business insights and recommendationsAbility to operate independently in fast-paced, evolving environmentsNice to HaveExperience with BigQuery or SQL for advanced analyticsFamiliarity with A/B testing and experimentation frameworksUnderstanding of privacy regulations (GDPR, cookie consent, tracking compliance)Experience auditing and rebuilding existing analytics implementations

Equal Opportunity Employer
At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.