Growth Marketing Lead

Nidable is seeking a Growth Marketing Lead to drive the next phase of its expansion by owning the full growth funnel across organic search, content, social media, and conversion optimization. This is a pivotal role for someone who understands how to reach and engage international students and global professionals navigating complex global mobility journeys. You will translate audience insight into campaigns and content that move users from free tools into paid products, building scalable growth systems along the way. If you thrive at the intersection of strategy and execution and are energized by marketing to a globally minded audience, this role is built for you.About Nidable
Nidable is a more coherent, intelligent way to prepare for and pursue global opportunities. We combine technology with trusted human expertise to help people prepare for some of life's biggest opportunities: international education, global careers, launching a business, research, and beyond. Technology where it creates efficiency. People where they create confidence.
Responsibilities
Own and execute the SEO strategy, including keyword research, on-page optimization, and link-building initiatives to grow organic traffic.Develop and manage a content calendar that speaks directly to the needs of international students and globally mobile professionals at every stage of their journey.Lead social media strategy and day-to-day management across relevant channels, growing audience engagement and brand awareness.Design and optimize conversion pathways that move users from free tools into paid products, using data to identify friction points and improve funnel performance.Collaborate with product and design teams to ensure landing pages, messaging, and user touchpoints are aligned with growth objectives.Run structured experiments across channels, analyze results, and iterate quickly to improve acquisition and conversion metrics.Monitor and report on key growth metrics, providing regular insights and recommendations to leadership.Identify and develop new audience segments and channel opportunities to expand Nidable's reach among global mobility communities.Requirements
3 or more years of experience in growth or digital marketing, with a demonstrated track record of driving measurable results across SEO, content, and social channels.Proven experience marketing to international students, global professionals, or audiences engaged with global mobility topics.Strong analytical skills with the ability to interpret performance data and translate findings into actionable strategies.Hands-on experience designing and optimizing conversion funnels, including A/B testing and landing page optimization.Excellent written communication skills with the ability to craft compelling, audience-specific messaging across formats and platforms.Nice to have
Experience working at a startup or in a high-growth environment where you have managed multiple channels simultaneously with limited resources.Familiarity with the global mobility landscape, including the challenges faced by internationally mobile individuals across different regions.Experience with marketing automation tools and CRM platforms to support lifecycle marketing campaigns.A background in community building or influencer partnerships within international student or expatriate communities.Proficiency in creating or briefing short-form video content for social platforms targeting globally distributed audiences.