Growth Marketing Lead

About the role

Nidable is seeking a Growth Marketing Lead to drive its next phase of expansion by owning the full growth funnel across organic search, content, social media, and conversion optimization. The role focuses on reaching and engaging international students and global professionals navigating global mobility journeys. You will translate audience insight into campaigns and content that move users from free tools into paid products, while building scalable growth systems.

Nidable combines technology with trusted human expertise to help people prepare for international education, global careers, launching a business, research, and other global opportunities.

Responsibilities

• Own and execute the SEO strategy, including keyword research, on-page optimization, and link-building initiatives to grow organic traffic.
• Develop and manage a content calendar for international students and globally mobile professionals at every stage of their journey.
• Lead social media strategy and day-to-day management across relevant channels to grow audience engagement and brand awareness.
• Design and optimize conversion pathways that move users from free tools into paid products, using data to identify friction points and improve funnel performance.
• Collaborate with product and design teams to align landing pages, messaging, and user touchpoints with growth objectives.
• Run structured experiments across channels, analyze results, and iterate to improve acquisition and conversion metrics.
• Monitor and report on key growth metrics, providing regular insights.

Datos clave

• The role owns the growth funnel across organic search, content, social media, and conversion optimization.
• Responsibilities include SEO strategy, keyword research, on-page optimization, and link-building.
• The role develops content for international students and globally mobile professionals.
• The role designs conversion pathways from free tools into paid products.

Salario estimado

Salario estimado para community manager en México: MXN 10.000 - 16.000 al mes, según 18 ofertas con salario publicado en CazVid. Es una estimación, no el salario ofrecido.