Junior Specialist Paid Social Media

Junior Specialist: Paid Social Media
We are seeking a detail-oriented and performance-driven Paid Social Media Specialist to support the execution, optimization, and monitoring of paid social media campaigns across multiple digital platforms. This role is ideal for someone with hands-on experience in social media advertising, campaign performance tracking, and engagement-focused initiatives.The selected candidate will work closely with internal teams to support recurring campaigns, analyze performance metrics, and help drive brand awareness and audience engagement through paid social strategies.
Key Responsibilities: Manage, schedule, and boost social media content across: Facebook, Instagram, TikTokSupport the execution of recurring awareness and engagement campaigns aligned with business objectives.Implement and manage paid social boosting strategies to maximize campaign reach and engagement.Monitor and track campaign performance, with focus on:ImpressionsEngagement metricsOverall campaign effectivenessAssist with campaign setup, audience targeting, optimization, and ongoing performance adjustments.Generate reports and provide performance insights and recommendations based on campaign data.Support day-to-day administrative tasks related to social media operations and campaign management.Assist with moderation, audience interaction, and engagement support as needed.
Preferred Qualifications: Experience managing paid social campaigns on Meta platforms and TikTok.Understanding of social media metrics, engagement trends, and campaign optimization.Strong organizational skills and attention to detail.Ability to analyze performance data and translate insights into actionable recommendations.Experience with social media management and reporting tools is a plus.