Lead Generation Specialist

Role SummaryThe Lead Generation Specialist is the front line of an outbound sales motion. The role owns the earliest funnel stage, converting outbound activity into qualified, sales‑ready opportunities. Success is measured by the quality and conversion of leads rather than sheer call volume.
Key ResponsibilitiesOutbound Prospecting – Execute high‑volume calls (and multi‑channel outreach where applicable) against assigned campaigns and lead lists (MQLs).Lead Qualification – Apply a defined qualification framework to ensure only Sales Qualified Leads (SQLs) are passed forward.Meeting Scheduling & Handoff – Book and confirm appointments and ensure prospects are prepared for the Account Executive meeting.Data Accuracy – Log every interaction, disposition, and qualification detail in Salesforce (SFDC) in real time; maintain clean, complete data.Escalation – Promptly raise lead‑routing, data, or system issues rather than work around them.Required Skills & ExperienceCommunication – Strong verbal skills, active listening, and rapid rapport building on cold/warm calls.Consultative Questioning – Ability to uncover needs rather than follow a script verbatim.Objection Handling – Skilled at addressing objections and guiding conversations.Attention to DetailResilience – Consistency in a high‑volume, metrics‑driven environment.Prior experience in outbound sales development, telesales, or appointment setting B2B (quota‑carrying role).SaaS, fintech, or B2B sales exposure (not mandatory).Demonstrated record of hitting conversion or quality‑based targets.
Equal Opportunity EmployerAt TELUS International, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.