Manager, Planning

About the role

At dentsu, the Manager, Planning role works closely with the onshore Manager to coordinate day-to-day responsibilities, strategic direction and marketing partnership for clients. The role reports directly to the Associate Director and requires knowledge of traditional and digital media, media research and systems.

Responsibilities

• Manage day-to-day work with a focus on client objectives and communicate resource needs.
• Coordinate across media disciplines, including SEM, Social, TV, OLV, OOH and Radio.
• Coordinate with creative agencies on creative assets and account needs.
• Work with multi-channel teams to develop integrated media plans across awareness-based channels, including TV, CTV, Video, Social, Programmatic and Audio.
• Communicate directly with clients about questions, concerns and media initiatives.
• Evaluate timelines and manage day-to-day deliverables.
• Analyze competitive landscapes, pull reports using agency tools and compile insights.
• Manage a large media budget and flowchart, drive media channel selection and consider new opportunities.

Requirements

• 3 - 4 years of total experience.
• Relevant media planning and buying experience, with a specific digital focus.
• English proficiency for email and verbal client communication.
• Experience working on one large account and coordinating across multiple media disciplines.
• Hands-on experience with media planning and/or activation.
• Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers and media research tools.

Datos clave

• The role reports directly to the Associate Director.
• Requires 3 - 4 years of total experience.
• Requires relevant media planning and buying experience with a specific digital focus.
• English proficiency is required for email and verbal client communication.