Marketing Coordinator

We are seeking a highly organized, creative, and results-driven Marketing Coordinator to support the execution of strategic marketing initiatives that strengthen brand awareness, generate qualified leads, and support sales growth.This role works closely with the National Accounts Manager, Sales Team, and external partners to coordinate marketing campaigns, digital content, trade shows, events, promotional materials, and market research efforts. The ideal candidate is proactive, detail-oriented, and passionate about creating impactful marketing programs that contribute directly to business objectives.
Key ResponsibilitiesMarketing Campaign ExecutionAssist in the planning, coordination, and execution of integrated marketing campaigns across multiple channels.Support the development and implementation of promotional initiatives, lead-generation campaigns, and brand awareness programs.Coordinate marketing projects, ensuring timelines, deliverables, and budgets are met.Track campaign performance and assist in preparing reports, presentations, and recommendations.Sales & Business Development SupportDevelop and maintain sales support materials, including presentations, proposals, flyers, brochures, and customer-facing collateral.Collaborate with the Sales Team to create targeted marketing programs that support customer acquisition and retention efforts.Assist in the execution of email marketing campaigns, direct mail initiatives, and partner marketing programs.Support lead generation activities and marketing efforts aligned with revenue growth objectives.Digital Marketing & Content ManagementManage and maintain the company website, ensuring content remains current, engaging, and aligned with brand standards.Create, schedule, and publish content across social media platforms to increase engagement and brand visibility.Assist in developing blog articles, newsletters, press releases, promotional content, and customer communications.Monitor digital marketing performance metrics and recommend improvement opportunities.Events & Trade ShowsCoordinate company participation in trade shows, industry events, customer meetings, and promotional activities.Manage event logistics, schedules, registrations, promotional materials, and vendor communications.Maintain inventory of marketing materials, branded merchandise, and event-related assets.Support event execution before, during, and after each activity.Market Research & ReportingConduct market and competitor research to identify industry trends, customer needs, pricing strategies, and market opportunities.Maintain databases and marketing records to support business decision-making.Analyze marketing and sales data and prepare regular performance reports.Provide insights and recommendations to improve campaign effectiveness and market positioning.Administrative SupportMaintain organized marketing documentation, project files, vendor information, and creative assets.Assist with budget tracking, invoice processing, and marketing-related administrative activities.Provide general support to the National Accounts Manager and Marketing Team as needed.Participate in special projects and additional assignments supporting company objectives.
Required QualificationsEducationBachelor's degree in Marketing, Business Administration, Communications, Public Relations, Graphic Design, or a related field.Experience5+ years of experience in Marketing Coordination, Digital Marketing, Brand Management, Event Coordination, or a related role.Experience supporting marketing campaigns from planning through execution.Experience working closely with sales teams and cross-functional stakeholders.Technical SkillsProficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).Experience with graphic design platforms such as Adobe Creative Suite, Canva, or similar tools.Experience managing social media platforms and website content.Familiarity with email marketing platforms and CRM systems.Strong analytical and reporting skills.Soft SkillsExcellent organizational and project management skills.Exceptional verbal and written communication skills.Strong attention to detail and ability to manage multiple priorities.Creative mindset with a proactive approach to problem-solving.Ability to work independently and collaboratively within a team environment.Preferred QualificationsExperience supporting B2B marketing initiatives.Knowledge of SEO, digital advertising, and marketing analytics.Experience coordinating trade shows, conferences, and corporate events.Graphic Design certification or portfolio showcasing design work.Experience with HubSpot, Salesforce, Microsoft Dynamics, or other CRM/marketing automation platforms.Success FactorsThe successful candidate will:Execute marketing initiatives effectively and on time.Support lead generation and sales growth through impactful marketing programs.Maintain a strong and consistent brand presence across all channels.Deliver high-quality content and marketing materials.Identify opportunities to improve processes, engagement, and campaign performance.Serve as a trusted partner to Sales, National Accounts, and leadership teams.