Marketing Data Coordinator

Who we areWe are a full-service agency and content studio dedicated to helping companies thrive through strategy, creativity, technology services, and human talent. We combine the latest technologies with innovative thinking to create outstanding digital solutions for our clients.
Job PurposeWe are looking for a detail-oriented Marketing Data Coordinator to support the data preparation and audience management process for Direct Mail campaigns. This role is responsible for managing campaign data, executing audience selections, maintaining accurate campaign records, and ensuring data quality throughout the campaign lifecycle. The ideal candidate enjoys working with large datasets, has experience with SQL and CRM platforms, and is passionate about data accuracy and operational excellence.
Job DetailsLocation: 100% Remote – Open to candidates based in LATAM.Schedule: Monday to Friday, 8:00 AM to 5:00 PM (Costa Rica Time Zone).Language Proficiency:English: B2+ or higher (reading, writing, and conversation).Spanish: Full Professional proficiency.
Key Responsibilities & DutiesPrepare and organize campaign data based on client and campaign requirements.Execute audience selections using SQL and CRM platforms.Perform audience segmentation, list generation, and campaign targeting.Import, export, validate, and maintain campaign datasets.Update campaign quantities and mailing information within COMS.Conduct data quality audits before campaign production.Review campaign data to ensure completeness, consistency, and accuracy.Maintain high levels of data integrity while working with large datasets.Collaborate with Account Management, Production, and Campaign Operations teams to resolve data-related issues.Document campaign processes and maintain accurate operational records.
Academic BackgroundBachelor's degree in Marketing, Business Administration, Information Systems, Computer Science, Statistics, or a related field.Relevant certifications in SQL, Data Analytics, CRM Platforms, or Database Management are a plus.
Required Skills & Experience4+ years of experience in Marketing Data, CRM Operations, Database Marketing, Campaign Operations, Marketing Analytics, or similar roles within marketing or data-driven environments.Strong working knowledge of SQL for data extraction, manipulation, and analysis.Advanced Microsoft Excel skills, including complex formulas, pivot tables, and data modeling.Hands-on experience with CRM and campaign management platforms (e.g., COMS or similar systems).Proven experience in audience segmentation, list selection, and campaign targeting strategies.Strong experience managing, validating, and ensuring accuracy of large and complex datasets.Experience with marketing operations workflows, including campaign execution, performance tracking, and reporting.Experience handling data import/export processes using CSV and TXT file formats.Strong analytical and problem-solving skills with the ability to derive insights from data.Exceptional attention to detail, data accuracy, and strong organizational skills.Ability to manage multiple concurrent projects while maintaining high standards of data integrity and delivery timelines.English proficiency (B2+) with strong professional written and verbal communication skills.
Nice to Have:Experience working in agency or marketing services environments.Knowledge of data governance, compliance, and quality assurance best practices.Experience supporting high-volume, multi-channel marketing campaigns (e.g., Direct Mail and digital campaigns).Exposure to marketing automation platforms and lifecycle marketing tools.
Core Competencies:Cultivates Innovation:Identifies opportunities to improve campaign data processes.Suggests more efficient workflows and automation opportunities.Continuously seeks ways to improve data quality and operational excellence.CollaboratesWorks effectively across Operations, Production, and Account teams.Builds strong relationships through clear communication and reliability.Supports cross-functional problem-solving.Manages ComplexityAnalyzes large volumes of marketing data accurately.Identifies inconsistencies and resolves complex data issues.Prioritizes tasks while maintaining quality standards.Communicates EffectivelyClearly documents campaign processes and data updates.Communicates issues proactively with stakeholders.Maintains accurate reporting and operational documentation.