Marketing Developer Klaviyo

Job Summary:We are seeking an experienced Marketing Developer – Klaviyo with 5+ years of hands-on experience in designing, developing, and optimizing marketing automation workflows within Klaviyo. The ideal candidate combines strong technical expertise in email and SMS automation with a deep understanding of customer lifecycle marketing, personalization, customer segmentation, ecommerce integrations, and data-driven campaign execution.

Position open to candidates located in Mexico, Costa Rica, Honduras and Guatemala.
Key Responsibilities:Design, build, and deploy email, SMS, and multi-channel marketing campaigns using Klaviyo.Develop and optimize automated customer journeys including Welcome Series, Abandoned Cart, Browse Abandonment, Post Purchase, Win-back, Pre/Post Churn, Pre/Post Trial Flows.Create dynamic and personalized content using Klaviyo's templating language.Manage customer segmentation, behavioral targeting, and profile properties to deliver personalized experiences.Integrate Klaviyo with ecommerce platforms (Shopify, Magento, WooCommerce, BigCommerce) and CRM systems using APIs, webhooks, or middleware.Monitor campaign performance and optimize flows based on engagement, conversion, and revenue metrics.Ensure email deliverability best practices, including SPF, DKIM, DMARC, list hygiene, and suppression management.Collaborate with Marketing, CRM, Product, Design, and Analytics teams to execute customer engagement strategies.Troubleshoot automation, integration, and campaign issues while performing end-to-end QA testing.Stay current with Klaviyo platform enhancements, ecommerce trends, and marketing automation best practices.
Required Skills & Qualifications:5+ years of hands-on experience with Klaviyo or similar marketing automation platforms.Strong expertise in Klaviyo Flows, Campaigns, Segments, Lists, Forms, and SMS Marketing.Experience with REST APIs, webhooks, and third-party integrations.Experience with Klaviyo templating and dynamic personalization using Django.Experience integrating Klaviyo with Shopify or other ecommerce platforms.Excellent troubleshooting, debugging, and campaign QA skills.Strong understanding of customer lifecycle marketing and behavioral segmentation.Knowledge of email authentication protocols (SPF, DKIM, DMARC) and deliverability best practices.Strong analytical skills with experience using Klaviyo Analytics, Google Analytics (GA4), or similar reporting tools.
Nice to Have:Klaviyo Product Certification or Klaviyo Developer Certification.Experience with Shopify Plus.Knowledge of JavaScript and SQL.Experience with Customer Data Platforms (CDPs).Familiarity with Google Tag Manager and GA4.Exposure to CRM platforms such as Salesforce, Salesforce Marketing Cloud, or Stripe.Experience with Agile methodologies and collaboration tools (Jira, Confluence).