Marketing Director

About the role

MuchoRed is seeking an experienced Director of Marketing to lead the strategy, execution, and performance of marketing initiatives for U.S.-based brands. This role calls for a strategic, data-driven leader with a proven track record in B2B marketing, SaaS, demand generation, digital marketing, and brand growth.

Responsibilities

• Develop and execute marketing strategies aligned with business growth objectives.
• Lead go-to-market strategies for new products, services, and business launches.
• Drive brand awareness, lead generation, customer acquisition, and revenue growth.
• Oversee SEO, SEM, PPC, email marketing, content marketing, social media, and marketing automation.
• Optimize website performance, user experience, and conversion rates.
• Monitor KPIs, including ROI, CAC, ROAS, lead generation, website traffic, and campaign performance.
• Manage marketing budgets and maximize return on investment.
• Lead, mentor, and develop a multidisciplinary marketing and creative team.
• Partner with executive leadership, Sales, Product, and Operations to support company objectives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 10+ years of progressive marketing leadership experience.
• 5+ years managing marketing and creative teams.
• Proven experience marketing to U.S.-based companies and audiences.
• Demonstrated success launching SaaS products, software solutions, or new businesses.
• Strong expertise in B2B marketing, branding, digital marketing, demand generation, and customer acquisition.
• Experience managing marketing budgets and performance metrics.
• Advanced or fluent English (C1/C2) is required.

How to apply

Apply directly on CazVid.

Datos clave

• Requires a bachelor's degree in Marketing, Business, Communications, or a related field.
• Requires 10+ years of progressive marketing leadership experience.
• Advanced or fluent English (C1/C2) is required.