Marketing Director
Aviso de fuente externaen CCD
CCD seeks a Marketing Director to lead marketing strategy, campaigns, analytics, and demand generation for contact center services in the US healthcare sector.
Salario
No especificado
Ubicación
Santiago de los Caballeros, República Dominicana
Tipo de empleo
Tiempo completo
Modalidad
No especificado
Marketing Director
Santiago de los Caballeros, República Dominicana
Descripción del empleo
About the role
CCD is seeking a Marketing Director to lead improvements in lead generation, target segmentation, and new customer growth strategies. The role focuses on creating demand for CCD’s contact center services within the US healthcare sector and generating leads for call center agents. The location listed is Santiago de los Caballeros, Dominican Republic; the description also mentions Santiago & Santo Domingo, Dominican Republic.
Responsibilities
- Direct and motivate the marketing team, foster collaboration, and set clear expectations.
- Analyze marketing data from CRM, CMS, ATS, and other platforms; prepare actionable weekly, monthly, and quarterly reports.
- Report marketing activities and outcomes to the Executive Team and Revenue Operations management in collaboration with BD.
- Conduct performance evaluations and support talent development.
- Work with BD, PnC, and CS to align marketing efforts with business strategy and facilitate regular meetings for feedback and insight.
- Oversee campaign execution and implementation across channels, follow up on project due dates, and collaborate with the SEO content writer on content creation and PPC support.
- Develop and refine marketing strategies, an IRL and tradeshow plan, and a content plan; set objectives aligned with company goals, conduct market research and competitive analysis, and execute long-term planning.
- Monitor KPIs and campaign performance, make data-driven decisions, and adjust strategies based on results.
Requirements
- Bachelor degree in Graphic Designer, Marketing, or Communications.
- Preferred experience in Graphic Designer, Marketing, or Communications.
- Strong English.
Datos clave
- Bachelor degree in Graphic Designer, Marketing, or Communications.
- Strong English.
- The role focuses on creating demand for contact center services within the US healthcare sector.
Preguntas frecuentes
What does the Marketing Director role involve?
The role leads marketing strategy, campaigns, analytics, and demand generation for CCD’s contact center services within the US healthcare sector.
What qualifications are listed?
A bachelor degree in Graphic Designer, Marketing, or Communications is listed, along with strong English. Experience in these fields is preferred.
Which teams does the role work with?
The role works with BD, PnC, and CS, and reports marketing activities and outcomes to the Executive Team and Revenue Operations management in collaboration with BD.