Marketing Specialist

Location: Remote – Dominican RepublicSchedule: Monday–Friday, 9:00 AM–6:00 PM ESTEmployment Type: Full-Time
Empower ABA is looking for a bilingual Marketing Specialist with a strong digital-growth mindset. We are looking for someone who goes beyond content creation and graphic design—someone who understands how to grow a company's online presence, improve search visibility, manage digital advertising, and use technology and data to drive measurable results.
Key ResponsibilitiesDevelop and execute digital marketing strategies focused on growth, visibility, and lead generation.Manage and optimize SEO, including keyword research, website optimization, and performance tracking.Plan, manage, and monitor paid advertising campaigns, including Google and Meta platforms.Analyze campaign and website performance and recommend improvements based on data.Identify opportunities to increase website traffic, conversions, and brand awareness.Support website and other digital marketing initiatives from a technical perspective.Utilize AI and marketing technology/tools to improve efficiency, automation, and campaign performance.Design professional marketing materials, digital ads, social media graphics, and other brand assets.Support social media strategy while ensuring marketing efforts align with broader business-growth objectives.Track key marketing KPIs and provide regular performance reports.
What We're Looking ForFluent/bilingual in English and Spanish.Demonstrated experience with SEO and digital marketing.Experience managing or optimizing Google Ads, Meta Ads, or similar paid campaigns.Strong understanding of digital growth, lead generation, and conversion strategies.Comfortable working with technology, AI tools, analytics, and marketing platforms.Graphic design skills and experience with tools such as Canva, Adobe, Figma, or similar.Ability to interpret marketing data and turn it into actionable strategies.Creative, analytical, organized, and able to work independently in a remote environment.Previous experience in healthcare or ABA is a plus, but not required.
This is not primarily a content-creator position. We are especially interested in candidates who can combine marketing strategy + SEO + paid advertising + technology + analytics + design to help us grow.
Compensation: $900 USD/month