Marketing Strategy Specialist

About the RoleVia Talentum Academy is seeking a Marketing Strategy Specialist to drive our marketing strategy in the United States, with a focus on market positioning, qualified lead generation, and enrollment growth.The role will translate market intelligence, audience behavior, lead data, and campaign performance into actionable decisions: identifying target audiences, defining messaging and channel priorities, developing and testing hypotheses, and establishing how results should be measured and optimized.The specialist will work cross-functionally with paid media, content, web development, CRM, automation, and audiovisual professionals, providing strategic direction and ensuring that execution remains aligned with our positioning and enrollment objectives.What We’re Looking ForWe are looking for a marketing professional with demonstrated experience in B2C marketing for the U.S. market and strong knowledge of customer acquisition, performance marketing, funnels, content strategy, CRM, email marketing, SEO, landing page optimization, analytics, and conversion.The ideal candidate combines strategic judgment, analytical thinking, and independent decision-making with the ability to turn data into concrete marketing actions.Native or near-native English proficiency, both written and spoken, is required, including the ability to develop marketing copy that feels natural to U.S. families. Professional Spanish is also required.Advanced and critical use of AI for research, analysis, ideation, copy development, and reporting is expected. Experience in K–12 education, private education, edtech, or other mid- to high-consideration B2C services is highly valued.Contract & Work ArrangementThis is a full-time, remote independent contractor opportunity reporting directly to the COO.The selected professional will provide services as an independent contractor, not as an employee, under a monthly service agreement. Compensation will be paid in U.S. dollars (USD) against a monthly invoice or equivalent billing document.Candidates must be legally able to provide independent professional services from their country of residence and receive international payments.ApplicationCandidates should be prepared to demonstrate relevant experience through previous work or portfolio examples, particularly projects involving U.S. market strategy, B2C acquisition, campaigns, funnels, copywriting, landing pages, SEO, or growth.