Marketing Strategy Specialist

About the role

Via Talentum Academy is seeking a Marketing Strategy Specialist to drive marketing strategy in the United States, focusing on market positioning, qualified lead generation, and enrollment growth.

The role translates market intelligence, audience behavior, lead data, and campaign performance into actionable decisions. The specialist works cross-functionally with paid media, content, web development, CRM, automation, and audiovisual professionals, providing strategic direction aligned with positioning and enrollment objectives.

Responsibilities

• Identify target audiences and define messaging and channel priorities.
• Develop and test hypotheses, and establish how results should be measured and optimized.
• Translate market intelligence, audience behavior, lead data, and campaign performance into concrete marketing actions.
• Provide strategic direction and help align execution with positioning and enrollment objectives.

Requirements

• Demonstrated experience in B2C marketing for the U.S. market.
• Strong knowledge of customer acquisition, performance marketing, funnels, content strategy, CRM, email marketing, SEO, landing page optimization, analytics, and conversion.
• Strategic judgment, analytical thinking, and independent decision-making, with the ability to turn data into concrete marketing actions.
• Native or near-native written and spoken English, including the ability to develop marketing copy that feels natural to U.S. families.
• Professional Spanish.
• Advanced and critical use of AI for research, analysis, ideation, copy development, and reporting.
• Experience in K–12 education, private education, edtech, or other mid- to high-consideration B2C services is highly valued.

This is a full-time independent contractor opportunity under a monthly service agreement, reporting directly to the COO. The selected professional will provide services as an independent contractor, not as an employee.

Datos clave

• Full-time independent contractor opportunity under a monthly service agreement.
• The role reports directly to the COO.
• Native or near-native written and spoken English and professional Spanish are required.
• The role focuses on U.S. marketing strategy, qualified lead generation, and enrollment growth.