Marketing Technology Specialist

📢 We're Hiring | Marketing Technology Specialist! 🚀📧📍 Location: San José, Costa Rica
Are you passionate about marketing automation, marketing technology, and data-driven campaigns? Join a global team where you'll help optimize digital marketing initiatives and event experiences using industry-leading platforms such as Marketo, Cvent, ON24, and Salesforce.
🔹 Key Responsibilities:✅ Build, execute, and optimize email marketing campaigns using Marketo.✅ Develop automated nurture programs, lead scoring models, segmentation strategies, and dynamic content.✅ Manage event technology platforms including Cvent (in-person and hybrid events) and ON24 (webinars and virtual events).✅ Maintain integrations and data flows between Marketo, Salesforce, Cvent, and ON24.✅ Monitor campaign and event performance through dashboards, reporting, and ROI analysis.✅ Identify opportunities to improve marketing automation workflows and event technology processes.✅ Train internal teams and develop documentation, playbooks, and best practice guides.
🎯 What We're Looking For:✔ Bachelor's degree in Marketing, Information Systems, Business Administration, or a related field.✔ 3+ years of experience with Marketo or a similar marketing automation platform.✔ Hands-on experience with Cvent and/or ON24 for event and webinar management.✔ Strong understanding of Salesforce CRM and marketing-to-sales data flows.✔ Experience building automated campaigns, email programs, and event workflows.✔ Familiarity with integrations, APIs, and marketing technology ecosystems.✔ Experience with email optimization, audience segmentation, and A/B testing.✔ Basic knowledge of HTML/CSS for email customization is a plus.✔ Strong analytical, problem-solving, and stakeholder management skills.
🌟 If you're excited about leveraging marketing technology to create exceptional customer experiences and drive business growth, we'd love to hear from you!
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