Mobile Marketing
Aviso de fuente externaen TCL
TCL seeks a Senior Marketing Manager to lead brand and customer marketing execution, agency coordination, digital initiatives, and e-commerce support.
Salario
No especificado
Ubicación
Panama City, Panamá
Tipo de empleo
Tiempo completo
Modalidad
No especificado
Mobile Marketing
Panama City, Panamá
Descripción del empleo
About the role
TCL is seeking a Senior Marketing Manager to oversee end-to-end brand and customer marketing execution in the assigned market or markets. The role translates HQ strategy into local execution and works across agency and customer relationships, marketing budgets and financial processes, digital marketing, and trade marketing.
Responsibilities
- Develop and follow up on the annual marketing plan and budget, aligning them with HQ objectives and commercial priorities, and monitor execution throughout the year.
- Prepare mid-year performance and project reports for HQ and agency partners.
- Develop execution plans, timelines, and deliverables in line with HQ guidelines, and monitor project progress for on-time, on-plan delivery.
- Identify brand visibility opportunities with key customers, including in-store activations, events, and OOH placements.
- Review and approve creative assets, KOL content, and PR materials before publication.
- Supervise brand-owned social media strategy and execution in partnership with the agency.
- Monitor and update HQ's weekly content tracker.
- Provide customers with product images and lifestyle assets for e-commerce platforms.
Datos clave
- TCL is seeking a Senior Marketing Manager.
- The role covers brand and customer marketing execution in the assigned market or markets.
- Responsibilities include marketing planning, agency coordination, social media, and e-commerce support.
Preguntas frecuentes
What does the role involve?
It oversees end-to-end brand and customer marketing execution in the assigned market or markets, translating HQ strategy into local execution.
What are some key responsibilities?
Responsibilities include developing the annual marketing plan and budget, coordinating with agencies, supervising brand-owned social media, and providing e-commerce product assets.
Does the role include e-commerce support?
Yes. The role provides customers with product images and lifestyle assets for e-commerce platforms.