Paid Ads Manager

About the role

At Algofy, the Paid Ads Manager drives performance across a portfolio of client accounts through strategic planning, campaign management, optimization, and analysis. The role involves hands-on work across paid search and paid social, collaborating with client strategy, customer success, creative, analytics, and other channel specialists to align campaigns with wider business objectives and deliver measurable growth. Experience with programmatic advertising is preferred but not required.

Responsibilities

• Develop and manage paid media strategies across paid search and paid social.
• Build, launch, optimize, and scale campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, and other relevant platforms.
• Recommend channel mix, budget allocation, targeting, bidding, and campaign structure based on client objectives.
• Manage campaigns across the full funnel, from awareness and acquisition through conversion and retention.
• Ensure paid media activity supports wider client marketing and business goals.
• Identify opportunities to test new platforms, audiences, formats, and campaign approaches.
• Support programmatic campaigns where relevant and based on experience.
• Monitor performance regularly and make data-driven optimization decisions.
• Analyze ROAS, CAC, CPA, conversion rate, revenue, and profitability.
• Identify trends, risks, and growth opportunities across accounts.
• Develop and manage testing plans across audiences, creative, messaging, landing pages, and bidding strategies.
• Turn campaign data into clear insights and actionable recommendations.
• Work with analytics teams to ensure tracking, attribution, and reporting are accurate.
• Maintain strong budget pacing and forecasting across assigned accounts.

Requirements

• Hands-on experience across paid search and paid social.
• Commercially minded, highly analytical, and confident managing campaigns across multiple platforms.
• Experience with programmatic advertising is preferred but not required.

Datos clave

• The role manages paid search and paid social campaigns across a portfolio of client accounts.
• Hands-on experience across paid search and paid social is required.
• Programmatic advertising experience is preferred but not required.