Paid Search Manager

About Black Propeller:Black Propeller is a dynamic and innovative digital media agency committed to delivering exceptional results for our SMB and Enterprise clients. We leverage data-driven strategies, cutting-edge technologies, and a client-centric approach to drive business growth. As a leader in the digital landscape, we are seeking a strategic Account Manager who combines paid search expertise with exceptional client relationship management.
Position Summary:The Manager - Search Strategy is a strategic advisor and growth partner for assigned clients, responsible for designing multi-channel growth strategies with a primary focus on paid search. This role leverages our Global Resource Team (GRT) for execution, our technology stack (Prism, Monday.com, Adroom) for insights, and cross-functional expertise to deliver business-driving recommendations.
Key Responsibilities:
Strategic Client Partnership:Serve as primary lead for assigned client portfolio (5-8 accounts)Translate client business objectives into comprehensive growth strategies across search and complementary channelsUnderstand client business models, challenges, competitive landscape, and market dynamicsProactively identify growth opportunities through strategic analysisLead monthly strategy calls and quarterly business reviews focused on business outcomesPosition yourself as a trusted business advisor and an indispensable growth partnerIdentify opportunities to expand services and deepen client relationships
Strategy Development & Cross-Channel Thinking:Design paid search strategies that integrate with the broader marketing funnelThink in terms of customer journey and business outcomes (CAC, LTV, revenue), not just campaign metricsUnderstand how search interacts with social, SEO, creative, and other channelsProvide strategic recommendations on channel allocation and budget optimizationLeverage competitive intelligence and market trends to inform strategyBe comfortable discussing and advising on channels beyond search when it serves client goalsTransform performance data into actionable business recommendations
Global Resource Team Management & Delegation:Effectively delegate campaign builds, optimizations, reporting, and execution to GRT (this is critical)Provide clear strategic direction to offshore execution teams: define objectives, audiences, goalsReview GRT work for strategic alignment and quality (not task completion)Build strong working relationships with GRT specialists across time zonesCommunicate feedback constructively and develop offshore team capabilitiesTrust the execution team to execute; focus your time on strategyManage through the GRT, not doing their work
Technology Stack & Insight Generation:Use AdPulse for campaign analysis and recommendationsUse Prism for cross-channel insights and reportingUse Monday.com to manage tasks and workflows with GRTUse Team AI to generate insights, draft recommendations, analyze data fasterLeverage AI tools to identify trends, anomalies, and opportunitiesCreate compelling client presentations focused on "so what" and "what next"Avoid data dumps; deliver insights that drive decisions
Client Communication & Relationship Management:Lead client strategy calls and quarterly business reviews with confidenceCommunicate complex concepts in clear, business-focused languageProactively address concerns and manage client expectationsDocument all client interactions in HubSpot/CRMMaintain comprehensive client records and organized workflows
Qualifications:
Required Experience:2-5 years in paid search with demonstrated strategic thinking abilityExperience managing accounts in Google Ads and Microsoft AdsProven track record of driving client growth through strategic recommendationsExperience managing client relationships at a strategic levelDemonstrated ability to delegate work and manage through others (offshore experience strongly preferred)Comfortable working across multiple channels and understanding full-funnel marketing
Technical Skills:Proficiency required: AdPulse, Prism, Monday.com, Team AI (training provided)Understanding of paid search platforms (Google Ads, Microsoft Ads) at a strategic levelStrong analytical skills with the ability to interpret complex data and generate insightsExperience with AI tools and willingness to adopt new technologiesProficiency with CRM systems (HubSpot preferred)
Core Competencies:Strategic thinking: Can see beyond campaigns to business impactDelegation mindset: Comfortable letting go of execution and managing through GRTMulti-channel awareness: Understands how channels work togetherCommunication: Can translate complexity into clarity for clientsTime management: Focuses time on high-value strategic work, not executionClient advisory: Consultative approach, trusted business partnerAdaptability: Thrives in an evolving environment with new tools and processes