Paid Social Search Specialist

Summary/Objective: We are seeking a performance-driven Paid Search & Social Specialist to join our Digital Marketing team. This role owns the planning, execution, and optimization of paid campaigns across two disciplines: paid search/PPC (Google Search, Display, Performance Max and paid social (Meta), driving traffic to both our 300+ retail locations and stantonoptical.com. The ideal candidate is highly analytical, platform-fluent, and hands-on, someone who understands campaign structure, bidding strategies, audience segmentation, and creative testing across both search and social environments. You will proactively audit campaigns, manage budgets, analyze results across channels, and surface opportunities to improve efficiency and support business goals. This is a structured, collaborative environment where you'll partner closely with creative, ecommerce, and analytics stakeholders to execute against a defined strategic roadmap.
Responsibilities: • Plan, execute, and optimize paid campaigns across both paid search (Google Search, Display, Performance Max) and paid social (Meta).• Own daily campaign execution across channels including strategy, setup, budget pacing, performance analysis and ongoing optimization.• Manage and reallocate budget across platforms to maximize efficiency, balancing in-store appointment goals.• Develop and manage audience strategy, including prospecting, lookalike/custom audiences, and exclusion management across social and search.• Partner with creative to brief, test, and iterate on ad creative and copy; run structured A/B and incrementality tests on creative, audiences, and landing pages.• Partner with digital marketing, creative and ecommerce to analyze data.• Maintain and monitor bids, audience targeting, conversions, and daily/monthly KPIs across all channels.• Partner with creative on ad concepts and messaging strategy, recommending creative directions and improvements grounded in performance data.
Education and Experience: • 3 years+ of hands-on experience managing paid campaigns, with demonstrated ownership across both paid.search (Search, Display, Performance Max) and paid social (Meta required).• Experience managing multi-channel budgets and reporting on cross-channel performance.• Experience in multi-channel retail or location-based businesses is a plus.• Experience supporting lead generation and conversion-focused campaigns is a plus.
Skills/ Qualifications: • Must be dependable, detail-oriented, and have superior organizational skills.• Strong analytical and problem-solving mindset; comfortable working in GA4, platform native reporting, and dashboard tools (Looker Studio or similar).• Strong communication and presentation skills and works well independently.• Able to juggle multiple campaigns and channels at once while meeting deadlines.• Has a passion for learning and a desire to grow within the marketing team.