Performance Marketing Specialist
Aviso de fuente externaen Tricura Insurance Group
Join Tricura Insurance Group to build performance campaigns, ABM, attribution and analytics, optimize funnel conversion, and experiment to influence revenue.
Salario
No especificado
Ubicación
Mexico City, México
Tipo de empleo
Tiempo completo
Modalidad
No especificado
Performance Marketing Specialist
Mexico City, México
Descripción del empleo
About the role
Tricura Insurance Group is looking for a highly analytical Growth & Performance Marketing Specialist to build and optimize the data-driven side of its marketing engine. This is not a brand, creative, content, or social media role. The company has a team focused on brand positioning, design, messaging, content, and events.
The role builds systems and campaigns to get content in front of the right people at the right time and determine whether it influences business outcomes. The challenge is not simply generating more leads: the company already has significant opportunity volume across its insurance and technology businesses.
Responsibilities
- Own performance marketing across channels such as Google and LinkedIn.
- Develop account-based marketing (ABM) campaigns.
- Build reliable marketing attribution and analytics.
- Optimize conversion throughout the funnel.
- Continuously experiment with new ways to influence revenue.
Requirements
- Be highly analytical.
- English fluency is stated as preferred for the role.
Datos clave
- The role owns performance marketing across channels such as Google and LinkedIn.
- Responsibilities include ABM campaigns, marketing attribution and analytics, and funnel conversion optimization.
- The role calls for a highly analytical specialist.
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Preguntas frecuentes
What does the role involve?
It involves building and optimizing the data-driven side of the marketing engine, including performance marketing, ABM campaigns, attribution, analytics, and funnel conversion.
Which marketing channels are mentioned?
Performance marketing channels include Google and LinkedIn.
Is this a brand, creative, content, or social media role?
No. The listing says this is not a brand, creative, content, or social media role.