Performance Marketing Specialist
Aviso de fuente externaen Tricura Insurance Group
Build performance campaigns, ABM, attribution, and analytics at Tricura Insurance Group, and optimize conversion throughout the marketing funnel.
Salario
No especificado
Ubicación
Mexico City, México
Tipo de empleo
Tiempo completo
Modalidad
No especificado
Performance Marketing Specialist
Mexico City, México
Descripción del empleo
About the role
Tricura Insurance Group is looking for a highly analytical Growth & Performance Marketing Specialist to build and optimize the data-driven side of its marketing engine. This is not a brand, creative, content, or social media role. The role focuses on building systems and campaigns that put existing content in front of the right people at the right time and determine whether it influences business outcomes.
Tricura Insurance Group is a tech-enabled insurance and risk management company serving healthcare organizations. It combines insurance expertise with technology to develop solutions for the healthcare industry.
Responsibilities
- Own performance marketing across channels such as Google and LinkedIn.
- Develop account-based marketing (ABM) campaigns.
- Build reliable marketing attribution and analytics.
- Optimize conversion throughout the funnel.
- Experiment with new ways to influence revenue.
- Help convert existing opportunity volume across the insurance and technology businesses.
Datos clave
- The role reports to the Director of Marketing.
- The role has no direct reports.
- The role covers performance marketing, ABM campaigns, attribution, analytics, and funnel conversion.
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Preguntas frecuentes
What does the role involve?
It involves performance marketing across channels such as Google and LinkedIn, ABM campaigns, marketing attribution and analytics, and funnel conversion optimization.
Is this a brand, content, or social media role?
No. The listing says this is not a brand, creative, content, or social media role.
Who does the role report to?
The role reports to the Director of Marketing.