Performance Marketing Specialist

Growth & Performance Marketing Specialist
Remote (Latin America-based; CST time zone preferred; English-fluent)Department: MarketingReports to: Director of MarketingDirect reports: NoneCompany size: ~65 employees
About Tricura:
Tricura Insurance Group is a next-generation, tech-enabled insurance and risk management company transforming how healthcare organizations protect, manage, and grow their operations.
We're a global, remote-first team headquartered in New York, combining deep insurance expertise with modern technology to build smarter, faster, and more transparent solutions for the healthcare industry.
We're a team across North and South America, building products and internal systems that leverage AI, automation, and data to fundamentally improve how our business operates.
If you're excited by combining data, technology, and experimentation to solve complex growth challenges—and want to help build the marketing engine of a fast-growing company—we'd love to meet you.
About the Role:
We're looking for a highly analytical Growth & Performance Marketing Specialist to build and optimize the data-driven side of our marketing engine.
This is not a brand, creative, content, or social media role. We already have a strong team focused on brand positioning, design, messaging, content, and events.
Your role is to build the systems and campaigns that get that content in front of the right people, at the right time—and determine whether it's actually influencing business outcomes.
You'll own performance marketing across channels such as Google and LinkedIn, develop account-based marketing (ABM) campaigns, build reliable marketing attribution and analytics, optimize conversion throughout the funnel, and continuously experiment with new ways to influence revenue.
Importantly, our challenge isn't simply generating more leads. We already have significant opportunity volume across our insurance and technology businesses. A major opportunity for this role is helping us convert existing demand more effectively by reaching known accounts and decision-makers with the right messages throughout their buying journey.
This is a highly quantitative individual contributor role. Success will be measured by campaign efficiency, funnel conversion, account engagement, attribution accuracy, pipeline impact, and marketing's contribution to revenue—not by the volume of content produced.
If you naturally gravitate toward dashboards, experiments, conversion rates, attribution, and figuring out why one campaign performs better than another, you'll thrive here.
What You'll Do:
1. Own Performance MarketingManage and optimize Google Ads and LinkedIn Ads campaignsDevelop targeting, audience segmentation, retargeting, and bidding strategiesContinuously optimize campaigns based on conversion and business performanceTest new audiences, channels, messages, calls to action, and campaign structuresManage marketing spend with a strong focus on measurable business impact and ROI
2. Build Account-Based Marketing ProgramsDevelop and execute targeted ABM campaigns for high-value accounts and opportunitiesUse known buying signals, account data, and decision timelines to determine when and how to engage prospectsBuild campaigns that strengthen awareness, trust, and differentiation throughout the buying journeyDevelop strategies for reaching multiple decision-makers within target organizationsPartner with Sales, Underwriting, and Marketing to identify high-value accounts and opportunities where marketing can influence conversion
3. Build Marketing Analytics & AttributionOwn marketing analytics, dashboards, and KPI reportingBuild reliable attribution between marketing activity, pipeline progression, and revenueTrack campaign performance beyond clicks and impressions to understand actual business impactAnalyze CAC, conversion rates, account engagement, pipeline influence, and campaign ROIIdentify performance trends, bottlenecks, and growth opportunities through dataGive leadership clear visibility into what's working, what's not, and where we should invest more
4. Improve Funnel ConversionAnalyze our commercial funnels to identify opportunities for marketing to improve conversionDesign campaigns aimed at moving existing opportunities through the funnel—not simply generating additional leadsImprove landing page conversion rates through continuous experimentationExecute A/B tests across ads, landing pages, email campaigns, audiences, and calls to actionDevelop campaigns around different stages of the buying journeyPartner with commercial teams to understand where and when marketing can most effectively influence buying decisions
5. Build Marketing Automation & InfrastructureDevelop and optimize HubSpot workflows, lead scoring, lifecycle stages, and marketing automationImprove how marketing data flows between campaigns, HubSpot, analytics platforms, and commercial teamsBuild scalable processes for campaign tracking and reportingLeverage AI and automation tools to improve marketing efficiency and execution speedContinuously improve the infrastructure behind our digital marketing programs
6. Identify New Growth OpportunitiesIdentify new acquisition, engagement, and conversion channelsMonitor search behavior, competitor activity, and audience signals to uncover opportunitiesSupport paid search and SEO strategy around high-intent keywordsDevelop and test hypotheses about new ways marketing can influence revenueHelp determine which marketing channels and strategies Tricura should scale over time
Who We're Looking For:
4+ years of experience in Growth Marketing, Performance Marketing, or another highly quantitative B2B marketing roleStrong B2B marketing experience, ideally with complex products or services and longer sales cyclesAdvanced hands-on experience with Google AdsAdvanced hands-on experience with LinkedIn AdsAdvanced knowledge of Google Analytics (GA4)Strong HubSpot experience, including workflows, lifecycle automation, and reportingStrong understanding of account-based marketing (ABM)Experience building marketing dashboards, attribution models, and KPI reportingStrong analytical and quantitative mindsetExcellent Excel or Google Sheets skillsExperience with A/B testing and conversion rate optimizationStrong understanding of CAC, ROAS, funnel conversion, attribution, and campaign economicsComfortable making decisions based on data rather than intuitionComfortable independently building and optimizing campaigns rather than primarily coordinating agencies or external partnersComfortable working in a fast-moving startup environment where experimentation is expected and priorities evolve quicklyExcellent English communication skillsBased in a Latin American countryLocated in or able to work consistently within the Central Time Zone (CST/CDT)
Strong Plus:
Experience in healthcare, healthcare technology, insurance, InsurTech, or B2B SaaSExperience marketing complex or difficult-to-sell B2B products and servicesExperience building sophisticated ABM programsExperience with SEO and paid search strategyExperience with Zapier, Make, or n8nFamiliarity with SQL, Looker Studio, or similar analytics toolsExperience using Claude or other AI tools to improve productivity, analysis, and campaign executionExperience connecting HubSpot with other marketing, analytics, or revenue systemsExperience in a high-growth startup environment
Success in This Role:
Within your first year, you'll help us:Build a scalable, measurable growth marketing engineImprove conversion rates across our commercial funnelsIncrease engagement with high-value accounts and decision-makersImprove marketing-influenced pipeline and revenueBuild reliable attribution between marketing activity and commercial outcomesImprove campaign efficiency and customer acquisition economicsEstablish a sophisticated ABM capabilityIdentify which channels and campaigns generate the greatest business impactGive leadership clear data to determine where we should scale marketing investment
Your performance will be evaluated through metrics such as:Marketing Influenced PipelineMarketing Sourced RevenueCustomer Acquisition Cost (CAC)Cost per Qualified OpportunityReturn on Ad Spend (ROAS)Funnel Conversion RatesLanding Page Conversion RateAccount EngagementMarketing Attribution Accuracy
Why Join Tricura:
Build Tricura's performance and growth marketing capability from the ground upWork on marketing initiatives directly connected to revenue and company growthExperiment with ABM, performance marketing, AI, automation, and analyticsWork alongside strong creative, content, commercial, and technical teamsJoin a fast-growing, AI-first company that embraces experimentation and modern technologyFully remote team across North & South AmericaCompetitive USD compensationUnlimited PTO
How to Apply:
Please send your resume in English, along with a brief note explaining why you're interested in the role, directly to: [email protected]
Daria StranadkoHead of People & Talent Development at Tricura
Note: If this role shows as "no longer accepting applications" on LinkedIn, we’re still reviewing candidates. You’re very welcome to apply directly via email.