Performance Media Strategist Sr.

ABOUT THE ROLEWe’re seeking a Performance Media Strategist Sr. to lead multi-channel campaigns that inspire, engage, and convert. In this role, you’ll own strategy and execution across paid search, and paid social—driving measurable ROI for a diverse portfolio of clients. You’ll work closely with our creative and account teams, blending data-driven insights with innovative thinking to deliver campaigns that outperform expectations.As a senior member of the team, you’ll also serve as a strategic resource and mentor to other Performance Media Strategists, sharing knowledge, providing guidance on campaign strategy and optimization, and helping elevate the team’s overall performance and capabilities.WHO WE AREWe are a team of engaged & forward-thinking Marketers, Engineers, and Digital Media Strategists with over 15 years of experience in the digital advertising industry.DESCRIPTIONAs a Performance Media Strategist, you’ll design and optimize high-impact campaigns across paid search, and paid social. You’ll blend strategic thinking with hands-on execution to deliver measurable growth for our clients.Beyond managing your own portfolio, you’ll contribute your expertise to the broader team by guiding strategists, reviewing approaches and recommendations, troubleshooting complex campaign challenges, and sharing best practices across platforms and accounts. CORE RESPONSIBILITIESManage Google Ads and Microsoft Ads campaigns, including keyword research, ad copywriting, bid strategies, and landing page optimization.Implement negative keyword strategies and run A/B tests to improve CTR and conversion rates.Build and manage campaigns on Meta Ads, LinkedIn Ads, TikTok Ads, and other emerging platforms.Utilize audience targeting, creative testing, and bidding strategies to achieve client KPIs.Monitor pacing, budgets, and performance daily, making proactive optimizations.Execute audience segmentation, creative rotation, and testing strategies to maximize engagement and ROI.Develop integrated media plans that align with client goals and budgets across channels.Analyze performance data to identify opportunities, applying cross-channel learnings to enhance results.Stay informed on platform updates, industry trends, and emerging opportunities, sharing knowledge with the team.Prepare and present weekly/monthly performance reports with key insights and actionable recommendations.Collaborate with account managers, creatives, and analytics teams to ensure strategy alignment and seamless execution.Provide strategic guidance and support to other, helping troubleshoot campaign challenges and identify opportunities for optimization.Support the development of team knowledge by sharing platform expertise, best practices, and learnings from client campaigns.Serve as a go-to resource for more complex performance media questions and contribute to developing stronger strategic thinking across the team.EXPERTISERequired QualificationsBachelor’s degree in Marketing, Advertising, Business, or related field.5+ years of hands-on experience in programmatic, paid search, and/or paid social.Proven ability to analyze data and optimize campaigns for ROI.Advanced proficiency in English and Spanish (written and spoken).Strong strategic thinking and problem-solving skills, with the ability to translate performance data into actionable recommendations.Agency experience with multi-client portfolios.Preferred QualificationsExperience in cross-channel budget allocation and advanced testing methodologies.Familiarity with emerging platforms (e.g., TikTok Ads, CTV).