Retention Lifecycle Marketing Coordinator FoodBeverage Manufacturing Field

Position Overview:We are seeking an experienced and strategic Retention Lifecycle Marketing Manager to own the end-to-end retention lifecycle strategy across email, SMS, push notifications, and in-app messaging. This high-impact role is responsible for designing, executing, and optimizing automated customer journeys that improve retention, reduce churn, and maximize customer lifetime value for a fast-growing direct-to-consumer subscription business.
The ideal candidate combines deep expertise in lifecycle marketing, CRM automation, experimentation, and analytics with strong cross-functional leadership skills. Working closely with Product, Data & Analytics, Creative, Customer Care, and other stakeholders, this individual will lead retention initiatives from strategy through execution while serving as the company's subject matter expert on the customer lifecycle experience.
Key Duties and Responsibilities:Develop and own the retention lifecycle strategy across email, SMS, push notifications, and in-app messaging.Build, launch, monitor, and optimize automated customer journeys from concept through post-launch analysis.Design segmentation strategies and audience targeting to improve customer engagement and retention.Drive experimentation through A/B testing, holdout testing, and incrementality analysis to continuously improve lifecycle performance.Monitor key retention metrics including order rate, churn, skip behavior, customer lifetime value (LTV), and engagement.Partner with Product teams to improve customer experiences related to subscriptions, skip flows, loyalty, and membership programs.Collaborate closely with Data & Analytics teams to develop measurement frameworks and evaluate campaign effectiveness.Work alongside Creative and Copy teams to deliver high-performing lifecycle communications.Serve as the lifecycle marketing expert across cross-functional initiatives and provide strategic recommendations.Ensure lifecycle communications remain consistent across both off-site marketing channels and in-account customer experiences.Manage project timelines, proactively communicate risks, and remove blockers to ensure successful execution.Translate performance insights into strategic recommendations and future optimization opportunities.Continuously identify opportunities to improve lifecycle programs, automation efficiency, and personalization using AI and emerging technologies.
Requirements:Minimum Requirements:Advanced proficiency in English.Bachelor's degree in Marketing, Business Administration, Communications, or a related field.Minimum of 7 years of experience in Lifecycle Marketing with a strong emphasis on customer retention.Hands-on experience with Braze or comparable lifecycle marketing platforms such as Iterable or Klaviyo.Proven experience designing and optimizing automated customer journeys.Strong understanding of customer segmentation, audience strategy, lifecycle measurement, and CRM best practices.Experience designing and analyzing A/B tests, holdout experiments, and incrementality testing.Strong analytical skills with the ability to make data-driven decisions.Experience collaborating cross-functionally with Product, Data, Creative, and Customer Care teams.Excellent project management, communication, and organizational skills.Ability to independently manage multiple initiatives in a fast-paced environment.Preferred Qualifications:Experience within a DTC subscription business.Experience managing lifecycle communications across email, SMS, push notifications, and in-app messaging.Experience supporting loyalty or membership programs.Familiarity with AI tools to improve campaign personalization, workflow efficiency, and performance analysis.Key Skills and Competencies:Lifecycle Marketing Strategy.Customer Retention & CRM.Braze (preferred), Iterable, or Klaviyo.Email, SMS, Push Notification & In-App Marketing.Marketing Automation & Customer Journey Development.Customer Segmentation & Personalization.A/B Testing & Experimentation.Holdout Testing & Incrementality Analysis.Customer Lifetime Value (LTV) Optimization.Churn Reduction Strategies.Analytics & Performance Measurement.Cross-functional Leadership.Project Management.Data-Driven Decision Making.AI-powered Marketing Optimization.Strong Communication & Stakeholder Management.Strategic Thinking.Ownership & Accountability.
Additional Information:Availability to commute to La Asunción, Belén de Heredia.Work schedule: Monday to Friday, 7:00 a.m.–4:00 p.m. Full-time role; candidate must be flexible with working hours based on operational needs.Salary paid in US dollar.Medical Expense Insurance.Solidarist Association.Strategic partnerships with educational institutions to offer courses, certifications, or degree programs at preferential rates.
Join our team! If you're ready to take on new challenges and contribute your expertise in a dynamic and professional environment, this is your opportunity.