Retention Manager

Retention Manager – ChileLocation: Santiago, Chile
Position OverviewWe’re looking for a Retention Manager to elevate our customer engagement and loyalty strategy in the Chilean market. You’ll design and execute lifecycle campaigns that keep players engaged, maximize retention, and drive long-term monetization—all with a data-driven, test-and-learn mindset. The ideal candidate is passionate about lifecycle marketing and thrives in a fast-paced, collaborative environment.

Key ResponsibilitiesLifecycle Management: Build, manage, and optimize user journeys across onboarding, activation, reactivation, and retention touchpoints.Campaign Execution: Create and execute personalized CRM campaigns across email, push notifications, and in-app channels.Segmentation & Logic: Partner with product, data, and design teams to define user segmentation, triggers, and audience logic.Localization: Tailor campaign tone, offers, and timing for the Chile audience while ensuring compliance with regional marketing and gaming regulations.Optimization: Continuously test and refine campaigns (A/B testing) to improve engagement, conversion, and customer LTV.Reporting & Analytics: Track and report on retention, churn, and campaign ROI using analytics dashboards and reporting tools.Cross-Functional Collaboration: Partner with Growth and Product Marketing teams to align CRM efforts with broader acquisition strategies.Strategic Insights: Provide recommendations to enhance lifecycle flows and drive measurable customer loyalty.

QualificationsExperience: 3–5 years of experience in CRM, lifecycle, or retention marketing.Industry Knowledge: Previous experience within gaming, iGaming, or consumer apps is highly preferred.Technical Proficiency: Hands-on experience with CRM platforms such as Braze, Optimove, Bloomreach, or Salesforce Marketing Cloud.Content Skills: Strong copywriting instincts and the ability to create engaging, channel-specific messaging.Analytical Mindset: Data-driven approach with a solid understanding of campaign performance metrics and reporting best practices.Soft Skills: Excellent communication skills and the ability to thrive in cross-functional, fast-changing environments.

Preferred ExperienceExperience in regulated industries (iGaming, sports betting, or fintech environments).Familiarity with LATAM digital compliance and privacy standards for customer communications.Proven success driving retention growth through advanced segmentation or automation strategies.