Sales Supervisor

Position SummaryThe Sales Director is responsible for driving the company's sales strategy to accelerate revenue growth, expand market presence, and deepen customer loyalty. This role oversees the sales organization, sets performance targets, uncovers new business opportunities, and ensures a consistent, high-quality customer experience across every sales channel. The Sales Director partners closely with operations, marketing, purchasing, and senior leadership to meet company objectives and drive sustained profitability.

Responsibilities
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Sales Strategy & LeadershipDesign and execute sales strategies aligned with company revenue and margin goals.Set annual, quarterly, and monthly targets for the sales organization.Track key performance indicators and take corrective action when results fall short.Identify new markets, partnership opportunities, and customer verticals to pursue.Build sales forecasts and revenue projections to support business planning.Oversee lead management, including distribution, follow-up cadence, and conversion rate improvement.Partner with marketing to strengthen product exposure, promotional offers, and lead generation.Collaborate with leadership on pricing strategy and inventory levels to support sales objectives.Team LeadershipRecruit, onboard, coach, and evaluate sales staff.Lead ongoing performance reviews and one-on-one coaching sessions.Design commission structures, incentives, and sales contests to drive motivation.Cultivate a results-driven, customer-centric sales culture.Ensure the team adheres to company policy and ethical sales standards.Customer & Partner RelationshipsDevelop and sustain strong relationships with key accounts, distributors, dealers, and strategic partners.Step in to resolve escalated customer issues and protect satisfaction levels.Lead negotiations on contracts, pricing, and terms for major accounts.Represent the company at trade shows, industry conferences, and client meetings.Business DevelopmentMonitor industry trends, competitor activity, and shifting market conditions.Build strategies to grow market share and improve customer retention.Work alongside marketing on campaigns and sales initiatives.Explore opportunities to expand the product line or enter new geographic markets.Financial & Operational OversightOwn the sales department budget and control related expenses.Review sales data, profitability trends, and market performance regularly.Coordinate with warehouse and inventory teams to maintain product availability.Deliver periodic performance reports and strategic recommendations to executive leadershi
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Qualificatio
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EducationBachelor's degree in Business Administration, Marketing, Sales, or a related field preferred.A comparable mix of education and hands-on experience will also be considered.Experience7+ years of progressive experience in sales.Minimum 3 years in a sales management or leadership capacity.Background in retail, consumer goods, distribution, or related industries preferred.Demonstrated success consistently meeting or exceeding sales quo
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