Salesforce Marketing Consultant (SFMC)

About the role

Customertimes is hiring a Salesforce Marketing Consultant to develop, implement, and optimize digital marketing and customer engagement initiatives across inbound and outbound channels. The role combines CRM and marketing automation expertise with support for content workflows and collaboration with brand, creative, and operational teams. It also covers backup Ops Manager responsibilities for the US timezone.

The role sits within the Global Tech Commercial & Marketing Services (GCMS) team. The engagement model is B2B.

Responsibilities

• Manage and execute small to mid-size CRM and digital campaigns using Email Studio, Journey Builder, Automation Studio, and Contact Builder.
• Develop, implement, and optimize customer journeys and automated lifecycle programs.
• Support campaign execution from briefing and content coordination through segmentation, deployment, quality assurance, and performance review.
• Build, test, and optimize personalized communications and multi-step journeys.
• Perform A/B testing and analyze results to improve engagement and messaging effectiveness.
• Work with customer and marketing data to create segments in Data Cloud and publish them into platforms based on campaign needs.
• Troubleshoot CRM-related deliverability, data, journey, and automation issues.
• Provide platform guidance and Salesforce Marketing Cloud best practices to internal teams and markets.
• Contribute to continuous improvement of CRM processes, tools, templates, and workflows.

Requirements

• Fluency in English.

Datos clave

• The engagement model is B2B.
• The role includes backup Ops Manager responsibilities to cover the US timezone.
• English fluency is required.