Senior Manager Talent Marketing

We are looking for a Senior Manager, Talent Marketing to lead our U.S. recruitment marketing strategy and help build sustainable talent pipelines across our network.
The Senior Manager, Talent Marketing is responsible for developing and executing Swissport’s recruitment marketing strategy across the United States. This role leads high-volume talent attraction initiatives, employer branding efforts, digital recruitment campaigns, community partnerships, hiring events, vendor management, and recruitment analytics.
The successful candidate will connect marketing activity with measurable hiring outcomes — including qualified applicants, interviews, offers, hires, and retention — while understanding the unique workforce dynamics of each airport market.
This role will manage and develop the Talent Marketing Specialist while partnering closely with Talent Acquisition leaders, operations teams, vendors, and community organizations to solve workforce challenges and strengthen our employer brand.
Key ResponsibilitiesTalent Marketing Strategy & LeadershipDevelop and execute a national recruitment marketing strategy aligned with Swissport’s workforce priorities and operational hiring needs.Translate business hiring goals into market-specific recruitment plans for high-volume hiring, seasonal demand, new operations, and critical staffing needs.Identify opportunities to improve candidate attraction strategies across airport locations, roles, and labor markets.Present recruitment marketing performance, insights, recommendations, and investment opportunities to senior leadership.
Team Leadership & DevelopmentLead, coach, and develop the Talent Marketing Specialist through goal setting, prioritization, feedback, and professional development.Provide direction on campaigns, outreach strategies, employer branding initiatives, and recruitment analytics.Establish clear expectations, timelines, and measurable outcomes for marketing activities.
Market & Workforce StrategyAnalyze local labor markets, workforce availability, demographics, transportation access, competing employers, schedules, and hiring challenges.Develop targeted recruitment strategies based on airport-specific workforce conditions.Partner with Talent Acquisition and Operations leaders to identify solutions beyond marketing when hiring challenges involve compensation, schedules, processes, or operational factors.
Digital Recruitment MarketingLead strategy for recruitment advertising channels including Indeed, Appcast, social media, search advertising, job boards, and emerging talent platforms.Manage campaign targeting, messaging, budgets, testing strategies, and performance optimization.Analyze recruitment funnel metrics including cost per applicant, qualified candidate, interview, hire, and start.Continuously optimize campaigns based on hiring results and ROI.
Employer Branding & Candidate EngagementStrengthen Swissport’s employer brand by developing compelling recruitment messaging, employee stories, career content, and recruitment materials.Ensure candidates understand Swissport’s culture, career opportunities, schedules, job expectations, and airport environment.Develop candidate engagement strategies across email, text messaging, events, and recruitment platforms.Build talent pipelines through proactive outreach and re-engagement campaigns.
Community Partnerships & Workforce OutreachBuild strategic partnerships with workforce organizations, schools, aviation programs, community groups, veteran organizations, and local employment networks.Develop multilingual and community-specific recruitment strategies where needed.Represent Swissport at career fairs, workforce events, and community initiatives.
Vendor & Budget ManagementManage recruitment marketing vendors, including performance reviews, service expectations, reporting, and optimization.Evaluate vendor effectiveness based on qualified candidates, hires, starts, retention, and return on investment.Manage recruitment marketing budgets and allocate resources based on business priorities and hiring outcomes.
Analytics & Continuous ImprovementDevelop recruitment marketing dashboards and reporting frameworks.Track campaign performance across locations, roles, sources, events, vendors, and partnerships.Provide insights and recommendations to improve recruitment effectiveness and operational hiring outcomes.
QualificationsBachelor’s degree in Marketing, Communications, Human Resources, Business, or related field preferred.5+ years of experience in recruitment marketing, employer branding, talent acquisition, digital marketing, or high-volume recruiting.2+ years of experience leading teams, vendors, or multi-market recruitment initiatives.Experience supporting high-volume hiring environments such as aviation, hospitality, logistics, transportation, customer service, or similar industries.Strong experience with recruitment advertising platforms such as Indeed, Appcast, job boards, social media advertising, and applicant tracking systems.Experience managing recruitment marketing budgets, vendors, and performance reporting.Strong analytical skills with the ability to connect marketing investment to hiring results.Excellent communication, project management, presentation, and stakeholder management skills.Ability to manage multiple priorities across different locations in a fast-paced operational environment.Experience developing multilingual, local-market, or community-based recruitment strategies is preferred.Ability to travel to airport locations, hiring events, and partner meetings as required.
Core Competencies✔ Strategic recruitment marketing leadership✔ Employer branding and candidate attraction✔ Digital advertising optimization✔ Data-driven decision making✔ Vendor and budget management✔ Community workforce partnerships✔ High-volume recruitment strategy✔ Team leadership and coaching✔ Executive communication✔ Operational problem solving