Senior Paid Media Manager
Aviso de fuente externaen Algofy
Senior Paid Media Manager at Algofy: lead a cross-functional marketing pod and develop integrated strategies aligned with client business objectives.
Salario
No especificado
Ubicación
Bogotá, Colombia
Tipo de empleo
Tiempo completo
Modalidad
No especificado
Senior Paid Media Manager
Bogotá, Colombia
Descripción del empleo
About the role
Algofy is seeking a Senior Paid Media Manager to combine team management, integrated marketing strategy, and client leadership. The role manages a pod of marketing specialists, sets strategic direction for an assigned client portfolio, and ensures channels and workstreams support clients’ wider business objectives.
The ideal candidate has agency experience, a broad understanding of digital marketing, and the ability to lead specialists across paid media, SEO, content, creative, CRM, analytics, and conversion optimization.
Responsibilities
- Team and pod leadership: Lead and manage a cross-functional pod of marketing specialists and Global Resource Team members.
- Set clear priorities, responsibilities, timelines, and expectations across client workstreams.
- Delegate execution while maintaining ownership of overall strategy and delivery quality.
- Organize internal alignment points to keep projects, campaigns, and deliverables on track.
- Review the team’s work for quality, accuracy, and alignment with client strategy.
- Resolve blockers, manage competing priorities, and ensure commitments are delivered.
- Provide regular feedback, coaching, and support to help team members develop and perform effectively.
- Integrated marketing strategy: Develop integrated 360° marketing strategies based on each client’s business goals, audience, market, and customer journey.
- Align paid search, paid social, SEO, content, creative, CRM, analytics, and conversion optimization within one cohesive strategy.
- Translate client objectives into clear priorities and actionable plans for specialist teams.
- Recommend channel mix, budget allocation, audience strategy, messaging, and campaign priorities.
- Connect marketing activity to business outcomes such as revenue, customer acquisition cost, lifetime value, ROAS, and profitability.
- Use performance data, competitive insights, and market trends to identify risks and growth opportunities.
- Turn reporting into clear...
Datos clave
- The role manages a pod of marketing specialists and an assigned client portfolio.
- The ideal candidate has agency experience and a broad understanding of digital marketing.
- The role leads specialists across paid media, SEO, content, creative, CRM, analytics, and conversion optimization.
Preguntas frecuentes
What does the Senior Paid Media Manager role involve?
It combines team management, integrated marketing strategy, and client leadership. The role manages a marketing pod and sets strategic direction for an assigned client portfolio.
What experience and knowledge are sought?
The ideal candidate has agency experience, a broad understanding of digital marketing, and the ability to lead specialists across multiple marketing disciplines.
Which areas does the role coordinate?
The role aligns paid search, paid social, SEO, content, creative, CRM, analytics, and conversion optimization within a cohesive strategy.