Senior Performance Marketing AI Media Buying Manager DC

At Pagly we are looking for an exceptional performance marketer who has successfully scaled direct-to-consumer brands using Google, Meta, and TikTok.This is not a traditional digital marketing role. We are looking for someone obsessed with data, conversion rate optimization, AI-driven advertising, and profitable customer acquisition.
What You'll OwnScale profitable customer acquisition across Google, Meta, and TikTok.Manage six-figure advertising budgets with a focus on profitable growth.Continuously improve ROAS, MER, CAC, and customer lifetime value.Optimize Google Shopping product feeds and Performance Max campaigns.Build and scale Meta Advantage+ and TikTok Smart Performance campaigns.Develop creative testing frameworks and launch multiple new ad variations every week.Collaborate with designers and content creators to produce high-converting ad creatives.Analyze landing pages and recommend conversion rate improvements.Implement AI tools to automate campaign optimization, reporting, and creative testing.Work closely with leadership to develop growth strategies backed by data.
Required Experience2+ years managing paid media for DTC ecommerce brands.Proven success scaling brands Extensive experience with:Google ShoppingGoogle Performance MaxMeta Advantage+ TikTok Smart PerformanceStrong understanding of attribution, GA4, Shopify analytics, and customer lifetime value.Demonstrated ability to improve conversion rates, reduce CAC, and increase ROAS.
Preferred QualificationsExperience with one or more of the following:Triple WhaleMotionKlaviyoAI creative generation platformsLanding page optimization tools
What Success Looks LikeWithin your first six months, you will have:Increased overall website conversion rate.Improved blended ROAS and marketing efficiency ratio (MER).Reduced customer acquisition cost.Built a scalable testing framework for creative, landing pages, and offers.Established Doctor Holistic as a category-leading performance marketing organization.
Who You AreYou are analytical, highly competitive, and constantly experimenting. You rely on data rather than opinions, embrace AI as a force multiplier, and understand that sustained growth comes from disciplined testing and optimization—not guesswork.If you've helped build a fast-growing ecommerce brand and can demonstrate measurable results, we'd love to hear from you.
When applying, please include:Brands you've scaled.Monthly ad budgets you've managed.Revenue generated.ROAS, MER, CAC, and conversion rate improvements you've achieved.The AI tools you use in your workflow.A brief case study of your best-performing campaign.
Apply now on LinkedIn we want to hear from you.