Senior Portfolio Manager

📌 We're Hiring: Portfolio, Innovation & Trade Marketing Manager | Foster Weise CoveyWe're searching for the kind of commercial leader who loses sleep over a weak shelf execution just as much as a missed revenue target — because they know one causes the other.
This is not a "manage the calendar and coordinate agencies" role. You'll own the full commercial equation: from brand architecture and portfolio profitability to innovation pipelines and point-of-sale activation — translating consumer insight into growth that actually shows up on the P&L.
Our client is one of Honduras's most recognized consumer goods companies. They're not looking for someone to maintain the status quo. They need a strategic operator who can sharpen a portfolio, accelerate innovation, and raise the bar on trade execution — all at once.
About the RoleFoster Weise Covey is conducting a retained search on behalf of a leading consumer goods company in Honduras. We are looking for a sharp, consumer-obsessed commercial leader to take ownership of brand portfolio strategy, innovation pipeline, and trade execution across channels.This is a high-visibility seat on the client's marketing and commercial executive team — reporting directly to the Chief Marketing Officer — with real influence over how their brands grow, compete, and connect with shoppers every day.If you thrive at the intersection of brand strategy, product innovation, and commercial execution, this role was built for you.
What You'll DoPortfolio StrategyLead brand architecture and category prioritization across value, mainstream, and premium segmentsOwn the financial and market performance of each product line, making ROI-driven decisions on pricing, channel profitability, and brand investmentDefine go-to-market strategies that drive sustainable, profitable growth
Innovation & Product DevelopmentBuild and manage a robust innovation pipeline — new products, line extensions, and reformulations grounded in consumer insightsOrchestrate cross-functional launches with Operations, Quality, Commercial, and creative agenciesLead concept research, product testing, acceptance studies, and commercial scale-up
Trade Marketing & Commercial ExecutionDesign channel activation plans that drive visibility, rotation, and conversion at the point of saleDevelop POP materials, planograms, and promotional mechanics aligned to brand objectivesEnsure consistent, high-quality brand execution across all shopper touchpoints — modern trade, traditional, on-premise, and digital
Analytics, Planning & LeadershipMonitor portfolio competitiveness using Nielsen, Kantar, and internal dataLead annual commercial and promotional calendar planningPartner with Sales, Operations, and Finance to align strategy with executionManage budget allocation and track ROI across all initiatives
What We're Looking For6–8 years of experience in FMCG or consumer goods, with a strong track record in brand management, innovation, or trade marketingDegree in Marketing, Business Administration, or Industrial Engineering; MBA or postgraduate specialization in Marketing, Innovation, or Strategy is a plus.Solid command of portfolio architecture, category management, channel profitability analysis, and product launch executionHands-on experience with Nielsen, Kantar, advanced Excel, BI tools, and CRM/POS platformsBilingual (Spanish/English) preferred
You bring:Strategic thinking with an executional edgeAbility to lead cross-functional teams without direct authorityA consumer-first mindset with a strong business lensDecisiveness, agility, and a high bar for quality
Why This RoleDirect impact on a full brand portfolio — including the freedom to explore new categories and channelsA seat at the executive commercial table with real decision-making powerTangible influence on the company's growth trajectory in local and regional marketsA culture that values both strategic ambition and flawless execution