Social Media Content Designer

Punta Pacifica Realty is a leading luxury real estate brokerage in Panama, specializing in high-end properties and exclusive investment opportunities.
We are looking for a full-time, on-site Social Media Content Designer to join our marketing team in Panama City, Panama.
This role is ideal for a creative professional with experience in social media, content creation, graphic design, and digital marketing who wants to continue developing within a fast-paced luxury real estate environment.
The ideal candidate understands that effective social media content goes beyond attractive graphics. We are looking for someone who follows digital trends, understands how different platforms work, has strong visual judgment, and can help keep our digital presence current, polished, consistent, and relevant.
Role Description
As our Social Media Content Designer, you will work directly with the marketing team to support the execution of social media, digital content, and brand initiatives.
A key part of this role is ensuring that all locally produced content follows strict international brand standards, uses the latest approved global materials, and is adapted appropriately for the local market.Your responsibilities will include working with brand guidelines, toolkits, media libraries, digital assets, social media content, graphic design, photography, video editing, copywriting, and digital marketing initiatives.
Key Responsibilities
Global Brand Guidelines: Follow and apply international brand standards, visual identity systems, communication guidelines, and approved creative direction across all local marketing materials.Brand Kit & Toolkit Management: Access, review, download, organize, and implement the latest brand kits, global toolkits, templates, campaign materials, and creative assets provided by international teams.Global Media Library: Work with global media libraries, digital asset management platforms, and content storage systems to locate, organize, download, and correctly use approved photography, video, graphics, templates, and campaign assets.Content Localization: Adapt and localize global campaigns, messaging, visual assets, and content for the Panama market while preserving the original brand positioning, tone, design standards, and strategic intent.Brand Consistency: Ensure that all locally produced content remains consistent with international brand standards across social media, websites, presentations, campaigns, events, and other marketing materials.Global-to-Local Execution: Translate global creative direction into relevant local executions, adapting content appropriately for the market without compromising brand integrity.Social Media Content Creation: Create content for Instagram, Facebook, LinkedIn, and other relevant digital platforms.Content Calendar Execution: Support the planning and execution of the company’s social media content calendar and ensure content is prepared and published consistently.Graphic Design: Create graphics, carousels, Stories, Reel covers, presentations, digital campaigns, and other visual assets.Short-Form Video: Create, edit, and adapt video content for Reels, Stories, property showcases, events, and other social-first formats.Copywriting: Support the writing and editing of captions, headlines, property highlights, social posts, and short-form marketing copy.Platform Adaptation: Adapt content for different social platforms, formats, and audience behaviors while maintaining a consistent premium visual identity.Trend Awareness: Stay current with social media trends, platform developments, emerging content formats, and digital best practices.Real-Time Content: Help keep social media channels updated with new listings, launches, events, market developments, company activities, and other relevant content.Photography & Content Capture: Capture property, lifestyle, team, and event photography and video when required.Team Collaboration: Work closely with marketing, sales, photography, video, and web teams to execute brand and content initiatives.
Qualifications
At least 2 years of relevant professional experience in social media, content creation, graphic design, digital marketing, or a related creative field.Strong experience working with brand guidelines, visual identity systems, campaign toolkits, and approved creative assets.Experience using media libraries, digital asset management platforms, shared content repositories, or similar systems.Strong understanding of Instagram, Facebook, LinkedIn, Reels, Stories, carousels, short-form video, and current digital content formats.Strong graphic design skills, including typography, layout, visual hierarchy, branding, and image editing.Proficiency with Adobe Creative Suite, Canva, or comparable creative tools.Experience with photography and video editing.Ability to write and edit clear and engaging social media copy.Strong attention to detail and the ability to follow strict brand standards.Good organizational skills and the ability to manage multiple projects, assets, and deadlines simultaneously.Ability to work independently while collaborating closely with a marketing team.Interest in real estate, architecture, design, lifestyle, and digital marketing.Proficiency in English is an important factor in the evaluation process.
Application Requirements
Please send your CV and portfolio to:[email protected] portfolio demonstrating relevant design and content work is required for consideration.