Social Media Manager Job in Victoria, BC at bright light

Join bright light as a Social Media Manager in Victoria, British Columbia. This full-time role offers a creative and collaborative environment where you will play a crucial role in shaping our brand's online presence and community engagement. Key Responsibilities Develop and execute innovative social media strategies to boost brand awareness and audience engagement. Create compelling, platform-specific content that connects with our target market. Analyze social media metrics to evaluate performance and optimize campaigns. Engage actively with followers, respond to comments and inquiries, and nurture a positive online community. Work closely with the marketing team to maintain brand consistency and align with overall marketing objectives. Stay informed on the latest social media trends and proactively implement new engagement opportunities. Manage scheduling and execution of social media campaigns effectively. Required and Preferred Qualifications Bachelor's degree in Marketing, Communications, or related field preferred. Certification in Social Media Management is required. Expert knowledge of social media platforms including Facebook, Twitter, Instagram, LinkedIn, and analytics tools. Strong creativity, strategic thinking, and excellent communication skills. Proven experience in content creation and brand management. 2-4 years of professional experience in social media management or a similar role. At bright light, we value collaboration and innovation. The ideal candidate will thrive working with cross-functional teams including marketing and sales to drive brand growth and community engagement.