Social Media Manager

At 24 Hours Care, a leading healthcare services provider based in Newton, Massachusetts, we are committed to delivering compassionate care and support to our community. As we continue to grow, we're looking for a strategic and creative Social Media Manager to join our dynamic marketing team. This full-time, on-site role offers an exciting opportunity to shape our brand’s voice, increase engagement, and expand our digital footprint in the healthcare industry. If you are passionate about social media trends and eager to make a meaningful impact through compelling content, this is the perfect career advancement opportunity for you. Key Responsibilities Develop and execute a comprehensive social media strategy aligned with company marketing goals to boost brand awareness and audience engagement. Create , curate, and manage high-quality content across platforms including Facebook, Instagram, Twitter, and LinkedIn to maintain a consistent brand presence. Monitor social media analytics and KPIs using tools like Google Analytics and Hootsuite to measure campaign effectiveness and optimize performance. Engage authentically with followers by responding promptly to comments, messages, and inquiries, fostering a strong online community. Collaborate with cross-functional teams to integrate social media campaigns with broader marketing initiatives and promotional events. Stay updated on industry trends, competitor activities, and emerging social media tools to keep our presence innovative and competitive. Organize and manage social media contests and campaigns to increase visibility and encourage community participation. Report regularly on social media performance, providing actionable insights to senior management for strategic decision-making. What We're Looking For Required: Bachelor’s Degree in Marketing, Communications, or a related field. 2-4 years of proven experience in social media management and content creation. Strong written and verbal communication skills with attention to detail. Proficiency in major social media platforms (Facebook, Instagram, Twitter, LinkedIn) and management tools such as Hootsuite or Buffer. Experience with analytics tools like Google Analytics to interpret data and optimize campaigns. Preferred: Experience in healthcare or related industries is a plus. Knowledge of SEO best practices and digital marketing strategies. Ability to work collaboratively in a fast-paced, team-oriented environment. Strong organizational skills with the ability to manage multiple projects simultaneously. What We Offer Competitive salary of $60,000 per year with performance-based growth opportunities. Comprehensive health insurance including medical, dental, and vision coverage. Paid time off to support work-life balance and personal wellbeing. Robust retirement plan options to secure your financial future. Professional development programs and career advancement opportunities within a growing company. Supportive, collaborative work environment located in vibrant Newton, MA. Frequently Asked Questions Is this position on-site or remote? This is a full-time, on-site position based in Newton, Massachusetts. We value in-person collaboration within our marketing team. What social media platforms will I manage? You will manage content and engagement across Facebook, Instagram, Twitter, LinkedIn, and potentially emerging platforms relevant to our audience. What tools will I use for social media management? We utilize tools such as Hootsuite, Buffer, and Google Analytics to schedule posts, monitor performance, and analyze engagement metrics. Are there opportunities for career growth? Yes, 24 Hours Care supports career development through ongoing training and advancement opportunities within the marketing department. What is the application process? Candidates can apply directly through our careers page. We encourage early applications as we review candidates on a rolling basis. Do I need healthcare experience? While not mandatory, expe