Part-Time Social Media Specialist Job in New York City, NY

Apply for Position PSM Jobs is seeking a talented and self-motivated Social Media Specialist to join our dynamic marketing team in New York City. This part-time role offers the chance to work in a vibrant urban environment, engaging with diverse audiences and boosting brand presence across multiple social media platforms. You will play a key role in shaping our online voice, driving audience engagement, and contributing to our overall business success. Key Responsibilities Develop and implement creative content strategies to increase brand visibility and engagement across social media channels. Create, schedule, and publish engaging content aligned with brand voice and marketing objectives. Monitor and analyze social media metrics to optimize strategies and report on growth and engagement. Collaborate with the marketing team to integrate social media efforts with broader campaigns. Engage with followers by responding promptly to comments and inquiries, fostering community trust and loyalty. Stay current with social media trends and best practices to keep strategies innovative and effective. Assist in developing social media advertising campaigns supporting product launches and marketing goals. Required and Preferred Qualifications Bachelor's Degree in Marketing, Communications, or related field. Proven skills in content creation, social media strategy, analytics, and copywriting. Experience with social media management tools such as Hootsuite, Sprout Social, or similar platforms. Proficient in analytics tools like Google Analytics and social media insights for performance tracking. Minimum 2 years of relevant experience in social media management or digital marketing preferred. Certification in social media marketing is a plus. Location: New York City, NY (Remote eligible) Compensation: $35 per hour Job Type: Part-time