Sr Specialist Marketing Campaign Operations

Job Title: Senior Specialist, Marketing Campaign OperationsLocation: Ultralag, Heredia - HybridExperience: 5–7 years of experience in Marketing Operations, with B2B tech industry experience required
Summary:The Senior Specialist, Marketing Campaign Operations will play a key role in driving operational excellence across Pure Storage's demand generation engine. This role owns the end-to-end execution of email campaigns and audience programs, leveraging a modern MarTech stack that includes Marketo, SFDC, Knak, Hightouch, Workato, and Asana.This role reports to the Senior Marketing Campaign Operations Manager and supports AMS marketing campaign execution.
Roles and Responsibilities:
Required Skills:Build and execute batch emails, multi-touch email nurture programs, smart campaigns, and promotional campaigns in MarketoBuild and manage audience segments, targeted list logic, and smart list builds using Marketo and HightouchDevelop campaign infrastructure in Marketo including landing pages, program templates, workflows, and program hierarchiesCreate and QA email assets in Knak, ensuring brand, technical, and deliverability standards are metImplement A/B tests across subject lines, content, and audience segments to maximize engagement and conversionAnalyze campaign performance and deliver actionable recommendations to improve open rates, CTR, and pipeline impactManage project intake, timelines, and delivery tracking in AsanaDocument processes, establish governance standards, and drive consistency across marketing requestorsTroubleshoot campaign execution issues, automation failures, and data integrity problems across the MarTech stack
Desired Skills:5–7 years of experience in Marketing Operations, with B2B tech industry experience requiredHands-on Marketo expertise required; Marketo certification strongly preferredExperience with SFDC or a comparable CRM platformExperience with Hightouch or similar CDP/audience activation tools preferredFamiliarity with email creation tools such as KnakExperience with Asana or similar project management platformsWorking knowledge of HTML for email template QA and minor editsStrong analytical skills with the ability to translate performance data into actionable insightsExcellent communication and stakeholder management skills, with the ability to manage multiple projects simultaneouslyCollaborative team player with a growth mindset and high attention to detail