URGENT Performance TV CTV Media Buyer

Argentina-based contractors only. Resumes must be in English. Resumes in any other language WILL BE discarded without review.
About the RoleWe’re looking for a hands-on Performance TV / CTV Media Buyer based in Argentina to help plan, launch, manage, and optimize direct-response television campaigns.
This is not a traditional brand-awareness TV buying role. We run performance-driven campaigns where viewers are asked to take an immediate action, often calling a phone number directly from the TV commercial.
The ideal candidate understands how to use TV and streaming media as a measurable acquisition channel and is comfortable optimizing campaigns based on cost per call, qualified call, lead, sale, or other downstream conversion metrics.
What You’ll DoPlan, launch, and manage campaigns across CTV, streaming TV, and/or linear TVBuy media through platforms such as Roku, Universal Ads, Vibe, Amazon DSP, The Trade Desk, or similar platformsBuild targeting strategies using geography, audience data, networks, publishers, programming, and daypartsOptimize campaigns toward direct-response performance, not just reach or CPMMonitor metrics including:Cost per callCost per qualified callCall volumeConversion rateCPMFrequencyRevenue / ROASIdentify opportunities to improve performance through changes to publishers, audiences, geographies, dayparts, frequency, bids, and budgetsAnalyze campaign and call-level data to understand which media placements are actually generating customersWork closely with the team on testing new creatives, offers, audiences, and media sourcesHelp identify and test new CTV and television inventory opportunitiesProvide clear reporting and recommendations based on campaign performance
What We’re Looking ForHands-on experience buying CTV, streaming TV, programmatic video, or linear televisionExperience directly operating media-buying platforms rather than only managing agencies or vendorsStrong understanding of performance marketing and campaign optimizationComfortable working with data and making frequent budget and targeting decisionsAbility to connect media performance to actual customer outcomesStrong analytical instincts and willingness to aggressively test and optimizeBased in Argentina, ideally in CABA or Buenos Aires. Non-negotiable.Strong English skills (B2). Non-negotiable. The interview WILL BE conducted in English.
Huge PlusExperience with direct-response television (DRTV) or campaigns designed to generate inbound phone calls. Examples could include campaigns in industries such as:InsuranceHome servicesFinal expense / MedicareLegalFinancial servicesTravelLead generationOther call-driven consumer offersExperience with call tracking, attribution, or platforms such as Ringba, Invoca, CallRail, or similar tools is also highly valuable.
What Success Looks LikeYou can take a campaign from media plan to launch, monitor performance daily, identify what is and isn’t working, and continuously move spend toward the audiences, placements, markets, and inventory producing the strongest business results.
We care much more about profitable customer acquisition than vanity metrics.
Contract & BenefitsThis is a contractor (independent) roleCompensation is paid in USD: $1000 - $1250Includes benefits such as: 10 days of Paid Time Off (PTO) and 5 sick days per year