UX Copywriter

Position: UX CopywriterLocation: Hybrid ( 1st month 5 or 4 days in office, later 3 or 2 days// from 9:00 am to 6:00 pm/ Av. San Jerónimo 252, Tizapán San Ángel, La Otra Banda, Coyoacán, 04510 Ciudad de México, CDMX)Hiring Model: FTE
SUMMARY Design, define, and govern the taxonomy, language, and conversational experience of Totalplay's digital products and Artificial Intelligence (AI) agents, ensuring communication is consistent, intuitive, and aligned with business strategy, brand identity, and user needs.
EDUCATION QUALIFICATIONBachelor's Degree, Degree in: Design, Marketing, Communications, Related disciplines
Key Responsibilities • Develop content for digital interfaces and AI agents. • Define and manage the organization's taxonomy for digital products and AI agents. • Design and optimize the tone of voice, personality, and behavior of AI agents. Mexico City, Mexico • Evaluate AI agent performance by analyzing conversations, recordings, and user interactions. • Develop and maintain style guides, content standards, and taxonomy documentation. • Collaborate with UX/UI, AI, Development, Product, and Business teams to define content for digital products and intelligent agents. • Align taxonomy, naming conventions, and information architecture with business requirements to ensure consistency across channels. • Define communication guidelines, tone of voice, and AI personality together with Product and Business teams. • Coordinate the implementation and continuous improvement of conversational flows and AI responses. • Ensure content consistency with style guides, brand voice, and accessibility standards. • Create and maintain documentation including: Style Guides, Voice & Tone Guidelines, Content Patterns. • Adapt content for different audiences and digital platforms (web, mobile, applications, etc.).
TECHNICAL SKILLS User Experience (UX) UX Copywriting Information Architecture User-Centered Design Interface Design Writing copy for digital interfaces Adobe Creative Suite Adobe XD Figma Design Thinking Prototyping UX Writing / Copywriting Reading comprehension Active listening Teamwork Analytical thinking Ability to work under pressure
RESPONSIBILITIES OUTSIDE THE ROLE This position is not responsible for: Developing software code or implementing technical software solutions; Managing AI infrastructure or technology platforms; Defining commercial strategies or business decisions outside its area of responsibility; Creating advertising content or marketing campaigns unrelated to digital user experience; Modifying brand guidelines or communication policies without proper approval.
PLANNING & PROJECT MANAGEMENT Planning new projects; Managing project timelines and deliverables; Implementing UX best practices; Monitoring all design projects.
BEHAVIORAL EXPECTATIONSOrganize and structure content to improve understanding and adoption; Practice active listening with clear communication and patience; Collaborate effectively with cross-functional teams to achieve objectives; Identify key information within documentation; Deliver projects on time and according to requirements.