CazVid Blog Hiring Hoteliers in times of crisis

Hoteliers: how to hire staff in times of crisis

One of the industries most impacted by the COVID-19 pandemic's health and economic crises is the hotel industry. The National Institute of Statistics (INE) reported that almost 300,000 jobs were lost in this industry in 2020, a decrease of 21.7% in employment. Additionally, a lot of businesses have had to temporarily or permanently close because of mobility and capacity issues, which has created a lot of doubt about the sector's future.

Not all terrible news, either. In particular during the summer, a gradual recovery of tourist activity and hotel services is anticipated with the advancement of vaccination and the improvement of the epidemiological situation. According to the American Hotel and Lodging Association, the average hotel occupancy is projected to be 63.8% for this year, barely under 2019's 65.9%.

How to choose workers during a crisis is a new problem this scenario presents for hoteliers. In this post, we'll examine the present state of the hospitality labor market, the key difficulties that businesses and employees in the industry confront, and the resources and approaches that can make hiring easier.

Situation for hoteliers following the pandemic

The epidemic has caused a significant change in the way that the hotel industry works. On the one hand, their income and stability have decreased as a result of many people losing their jobs. Conversely, those who were able to keep their jobs or return to them had to adjust to new safety and hygiene regulations as well as adjustments to their schedules, roles, and clientele.

These elements have led to decreased motivation and job satisfaction among catering industry employees as well as more turnover and absenteeism. In a research by Randstad Research, 40% of workers in the hotel industry said they would change jobs after the pandemic as a matter of course, and 28% said they would do so even if it meant taking a pay cut.

Hotel employees' requirements and expectations

Starting from the aforementioned circumstance, hoteliers must overcome the difficulty of luring and keeping the essential skills in order to achieve the goal of reviving their operations. To do this, businesses must consider the modern demands and expectations of employees, including:

  • Increased time flexibility, and cooperation between work and family.
  • A readiness for improved education and career growth.
  • Encourage more acknowledgment and appreciation for the effort done.
  • Better pay and working conditions under the deal.
  • Greater dissemination of risk prevention and workplace safety.

Principal obstacles in the present labor market for hospitality workers

The hotel industry suffers additional structural obstacles that have an impact on the labor market in addition to the challenges brought on by the health and economic crises. Among them are:

  • Temporality and season. Since tourism and the hospitality industry are closely related, there will be significant seasonal and monthly variations in demand. Due to the high number of temporary or partial contracts, there is a significant staff turnover rate and employment insecurity.
  • Insufficient training and specialization. In order to provide consumers with differentiated and high-quality services, hoteliers are increasingly in need of specialists with specialized expertise. In particular occupations or industries, there is a lack of personnel with the necessary skills or expertise such as in restaurant management, chefs or beverage experts, web-savvy IT personnel, or a dietary menu.
  • Innovation and digitization. The hotel sector needs to adjust to the emerging trends and technology that are changing the market. This calls for the use of digital tools to enhance management, communication, marketing, and customer service, as well as the provision of cutting-edge goods and services in response to evolving consumer needs and preferences.

What are the most sought-after positions in the hosting industry?

The accommodation service is one of the industries that creates the most jobs within the hotel industry. The INE reported that 284,900 people were employed in this industry in the first quarter of 2021, accounting for 24% of all hospitality jobs. Additionally, because of the rise in both internal and external demand for travel, this industry is predicted to rebound more quickly than the restaurant industry.

We can emphasize the following among the titles of the jobs that are most in demand for accommodation services, rest, or country houses:

Manager or director of a hotel

They are in charge of managing the business operations, including managing the front desk, reservations, office work, cleaning, maintenance, catering, entertainment, and security. They must have prior experience in related roles and a background in tourism or business administration. Depending on the size and type of the hotel, their pay may vary.


They are responsible for greeting guests when they arrive, handling check-in and check-out procedures, displaying pricing, providing information about the facility's services and amenities, managing bookings and incidents, and giving travel tips. A background in tourism or languages is required, along with business, communication, and organizational abilities.

Desk waiter

They are in charge of keeping the hotel's common areas, such the cafeteria and bar, clean and orderly while adhering to established standards for cleanliness and quality. They must possess teamwork abilities, attention to detail, and basic or vocational training in cleaning or hosting services.


They are responsible for the planning and executing of leisure, sporting, and cultural events for both adults and kids who are hotel guests. Along with understanding of languages, music, dance, and other artistic mediums, an entertainer must have training in sociocultural or tourist entertainment.

Using video resumes to recruit hotel workers

The ability to rapidly and effectively evaluate candidates' talents and abilities is crucial when hiring workers for a hotel. One of these tools is the video resume, which is a three-minute-or-less audiovisual presentation of the candidate's professional biography.

For both businesses and candidates, the video CV offers a number of benefits:

  • Employers can save time and money by requesting a video resume to learn more about the candidate even before conducting a face-to-face or video interview. Additionally, it enables them to understand the candidate's nonverbal communication, speech expression, inventiveness, and motivation.
  • The video resume gives applicants a chance to differentiate themselves from the competition by showcasing their character and talent. Additionally, it gives them a chance to highlight any particular abilities they have that are relevant to the job they are applying for, including language fluency, customer service, or animation.

Video Curriculum Has Benefits for Hospitality Employers

As an idea, the video curriculum is a tool that enables employers to swiftly and effectively evaluate candidates' most compassionate abilities, which are crucial for the hospitality industry. These skills consist of:

  • Personal image: This feature enables you to judge a candidate's hygiene, attire, and physical appearance—all of which are crucial for making a strong first impression on customers and coworkers.
  • The candidate's tone of voice, gestures, expressions, and body language can all be read as signs of their attitude, self-assurance, empathetic nature, and professionalism.
  • The candidate's attitude will be apparent, and this attitude is what promotes a positive working environment, customer happiness, and innovation in the industry.
  • Language competency: The instructional video enables students to demonstrate their fluency in various languages, particularly English, which is necessary to service international clients and to participate in training and professional development opportunities.

Therefore, the video curriculum is a tool that has many benefits for hotel employers since it enables them to assess candidates' greater interpersonal abilities, which are essential for success in the hospitality industry.

The CazVid method of evaluating qualified employees

A free tool called CazVid makes it easier to find and hire skilled workers for the hospitality industry. The application speeds up and streamlines the hiring process by allowing the publishing of offers and resumes in 30-second videos. As a result, both candidates and employers can access the offers that most appeal to them. Employers can view and contact the candidates that best meet their demands.

The following principles form the foundation of the CazVid strategy:

  • Speed. The videos are succinct and direct, saving time and avoiding drawn-out selection procedures.
  • Effectiveness. The videos allow businesses to more easily assess and make decisions by allowing candidates to demonstrate their abilities and attitudes. It also strengthens the employer brand.
  • Simplicity. There are no registration or subscription requirements, and the application is simple to use. Simply download it, record a video, and upload it.

CazVid is a perfect tool for the hotel industry since it makes it possible to hire skilled individuals for jobs that call for particular talents, such language fluency, customer service, or entertainment. Additionally, it enables market adaptation by presenting offers and candidates for various types of contracts, whether temporary, partial, or long-term.


The economy and employment depend heavily on the hotel industry in many locations, which is also one of the industries that has been hit hardest by the pandemic crisis. To get out of this predicament, hoteliers must take on the issue of hiring personnel via the internet during a crisis while taking into account the brand-new demands of the labor market.