Digital Marketing Specialist

At CazVid, a dynamic and rapidly growing digital marketing company based in Medellín, Antioquia, Colombia, we’re looking for a passionate Digital Marketing Specialist to join our full-time team. This is an exciting opportunity to advance your career in a supportive environment that values innovation and growth. Whether you prefer working remotely or on-site, you’ll play a pivotal role in elevating our brand presence and expanding our customer engagement across multiple digital channels. As part of our marketing department, you will have direct influence on business growth by implementing cutting-edge SEO and SEM strategies, managing PPC campaigns, and creating compelling content that resonates with our target audience. Join us and enjoy a competitive salary of COL$40,000,000 per year, along with comprehensive benefits including health insurance, paid time off, and a retirement plan. This role offers excellent career development and advancement opportunities within a vibrant Colombian tech hub. Key Responsibilities Develop and execute SEO and SEM strategies to significantly improve online visibility and organic traffic, targeting a 20% increase in website visits annually. Create engaging and optimized content for blogs, social media, and email campaigns that drive user engagement and brand loyalty. Analyze marketing performance metrics using tools like Google Analytics and SEMrush to provide actionable insights and optimize campaigns. Manage PPC campaigns across platforms such as Google Ads and Facebook Ads to maximize ROI and reduce cost-per-acquisition. Collaborate with the design team to produce visually appealing and brand-consistent graphic content that enhances campaign effectiveness. Engage actively with our social media community to foster brand loyalty and increase follower growth by at least 15% quarterly. Implement branding initiatives aligned with market trends and customer preferences to strengthen brand positioning. Coordinate cross-functionally with sales and product development teams to align marketing strategies with overall business goals. What We're Looking For Required: Bachelor’s Degree in Business Administration, Marketing, Communications, or related field. Proven experience in SEO, SEM, content marketing, social media management, and analytics tools. Hands-on experience managing PPC advertising and email marketing campaigns. Strong copywriting and communication skills with attention to detail. Ability to analyze data and translate insights into actionable marketing strategies. Self-motivated with excellent organizational and project management skills. Preferred: Experience working in a fast-paced digital marketing agency or tech company. Knowledge of graphic design tools such as Adobe Creative Suite. Familiarity with CRM systems and marketing automation platforms. Fluency in English and Spanish for bilingual content creation and communication. What We Offer Competitive salary of COL$40,000,000 per year with performance bonuses. Health insurance coverage for you and your family. Paid time off including vacation and national holidays. Retirement plan to secure your financial future. Flexible work options including remote and hybrid arrangements to support work-life balance. Professional development opportunities such as training, workshops, and conferences. Collaborative and inclusive culture fostering innovation and career growth. Frequently Asked Questions Is this position remote or on-site? This role offers flexibility with options for remote, hybrid, or on-site work based in Medellín, Colombia. What is the expected career growth? We prioritize career development and offer advancement opportunities within our expanding marketing team. What tools will I be working with? You will use industry-standard tools such as Google Analytics, SEMrush, Google Ads, Facebook Ads Manager, and content management systems. Are there any language requirements? Proficiency in Spanish is required; English fluency is preferred