At Company, a rapidly growing leader in digital innovation based in San Francisco, California, we’re looking for a Digital Marketing Specialist to join our dynamic team. This role offers an exciting opportunity to advance your career in digital marketing while driving impactful online campaigns that increase brand visibility and generate qualified leads. Whether you prefer working remotely or onsite, we support flexible work arrangements to fit your lifestyle. Join us and contribute to shaping the future of digital marketing with cutting-edge SEO, SEM, and social media strategies.

Key Responsibilities

• Develop and execute SEO strategies to improve organic search rankings and increase website traffic by targeting relevant keywords for the San Francisco market.
• Manage pay-per-click (PPC) campaigns across Google Ads and social media platforms, optimizing for cost-per-acquisition (CPA) and return on ad spend (ROAS).
• Analyze website traffic, user behavior, and conversion metrics using Google Analytics and other analytics tools to inform marketing decisions.
• Coordinate with content creators and web developers to ensure SEO best practices are implemented across all digital assets.
• Implement new digital marketing initiatives, including A/B testing and audience segmentation, to increase lead generation and brand engagement.
• Monitor competitor digital marketing activities and industry trends to identify opportunities for growth and innovation.
• Prepare regular performance reports with actionable insights for stakeholders to demonstrate campaign effectiveness and ROI.
• Collaborate with cross-functional teams to align marketing strategies with overall business goals and local market demands.

What We’re Looking For

Required:

• Minimum 2 years of experience in digital marketing, with proven expertise in SEO, SEM, and PPC campaign management.
• Strong analytical skills and proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Excellent communication skills, both written and verbal, with the ability to present data-driven insights clearly.
• Experience using content management systems (CMS) and SEO tools such as SEMrush, Moz, or Ahrefs.
• Data-driven mindset with a passion for continuous learning and adapting to evolving digital marketing trends.

Preferred:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience working in a fast-paced tech or startup environment.
• Knowledge of HTML/CSS and basic web development principles.
• Familiarity with marketing automation platforms and CRM systems.

What We Offer

• Competitive salary of $70,000 USD per year with performance-based bonuses.
• Comprehensive health insurance including medical, dental, and vision coverage.
• Paid time off and flexible scheduling to support work-life balance.
• Retirement plan options with company matching contributions.
• Opportunities for professional development including training, certifications, and conference attendance.
• Supportive remote work policy allowing you to work from anywhere within the United States.
• Collaborative and inclusive company culture focused on innovation and career growth.

Frequently Asked Questions

Is this position fully remote?
Yes, this role is remote eligible, allowing you to work from home or any location within the United States. We also offer hybrid and onsite options in our San Francisco office.

What is the expected work schedule?
This is a full-time position with standard business hours, Monday through Friday. Flexible hours may be accommodated based on team needs.

What tools and platforms will I be using?
You will primarily use Google Analytics, Google Ads, SEMrush or similar SEO tools, social media advertising platforms, and content management systems.

Are there opportunities for career advancement?
Yes, we prioritize career development and offer advancement opportunities within the marketing department and across the company.

What is the application process?
Apply today by submitting your resume and cover letter through our online portal. Qualified candidates will be contacted for interviews within two weeks.

Does the company provide training?
Yes, we provide ongoing training and support to help you stay current with the latest digital marketing trends and technologies.

For more information about digital marketing careers: Digital Marketing Institute

Explore related roles: Digital Marketing Specialist in Medellín

Additional Resources

For more career outlook and salary information: Bureau of Labor Statistics

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Ready to take the next step in your digital marketing career? Apply today to join Company’s innovative team and make an impact in the San Francisco market and beyond. Submit your application now to be considered for this exciting opportunity!