Join CazVid, a forward-thinking digital marketing company based in Bogotá, Cundinamarca, Colombia, dedicated to innovation and growth. We’re looking for a passionate Digital Marketing Strategist eager to shape our digital footprint and drive impactful customer engagement. This full-time position offers the flexibility of remote work options, competitive compensation of COL$50,000,000 per year, and a collaborative environment where your ideas and expertise will directly influence business success and career advancement.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to increase organic traffic and improve search engine rankings, targeting measurable growth in website visits and lead generation.
• Create, curate, and manage engaging content across multiple digital platforms, focusing on content marketing that aligns with brand messaging and audience interests.
• Manage and optimize social media campaigns to boost brand awareness and audience interaction, using analytics to refine targeting and engagement.
• Design and execute pay-per-click (PPC) advertising campaigns that maximize return on investment and expand reach within target markets.
• Conduct email marketing campaigns that nurture leads and convert prospects through personalized messaging and segmentation strategies.
• Utilize conversion rate optimization (CRO) techniques to enhance user experience on digital platforms, increasing sales and customer retention.
• Collaborate closely with sales, design, and product development teams to ensure marketing strategies are cohesive and aligned with company goals.
• Monitor and report on key performance indicators such as traffic, conversion rates, and engagement metrics to guide ongoing strategy adjustments.

What We’re Looking For

Required:

• Bachelor’s Degree in Business Administration, Marketing, or a related field.
• Minimum of 3 years of experience in digital marketing roles, with a preference for 5+ years.
• Proficiency in SEO, content marketing, social media management, PPC advertising, email marketing, and conversion rate optimization.
• Experience with digital marketing tools such as HubSpot, SEMrush, Mailchimp, Google Analytics, and Google Ads.
• Strong analytical skills and ability to interpret data to make informed marketing decisions.
• Excellent communication and teamwork abilities to collaborate across departments.

Preferred:

• Industry certifications such as Google Analytics, Google Ads, or HubSpot Inbound Marketing.
• Experience working in a mid-sized company or agency environment.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced setting.
• Fluency in English and Spanish is a plus for cross-border marketing initiatives.

What We Offer

• Competitive salary of COL$50,000,000 per year with performance-based bonuses.
• Flexible work arrangements including remote and hybrid options to support work-life balance.
• Health insurance coverage to ensure your well-being.
• Paid time off to recharge and maintain productivity.
• Retirement plan options to secure your future.
• Professional development opportunities including training, certifications, and conferences.
• Collaborative and inclusive culture that values creativity and continuous learning.
• Modern digital tools and resources to support your success.

Frequently Asked Questions

Is this position fully remote?
Yes, this role offers flexible remote work options, allowing you to work from Bogotá or anywhere within Colombia.

What is the expected salary range for this role?
The position offers a competitive salary of approximately COL$50,000,000 per year, aligned with industry standards in Bogotá for digital marketing strategists.

What tools will I be expected to use?
You will work with tools such as HubSpot, SEMrush, Mailchimp, Google Analytics, and Google Ads to manage campaigns and analyze performance.

Are there opportunities for career growth?
Absolutely. CazVid emphasizes career development with clear advancement paths and ongoing training to help you grow professionally.

What kind of team will I be working with?
You will be part of a mid-sized, collaborative team including marketing, sales, design, and product development professionals.

What are the main performance metrics?
Success is measured by website traffic growth, lead conversion rates, social media engagement, and ROI on advertising campaigns.

Explore related roles such as Consultor de marketing digital, Content Marketing Specialist, and Especialista en marketing digital in Bogotá for broader career options.

Related Opportunities

Explore these similar positions that might interest you:

• Consultor de marketing digital in Bogotá,Bogota D.C.,Colombia
• Content Marketing Specialist in Bogotá,Bogota D.C.,Colombia
• Especialista en marketing digital in Bogotá,Bogota D.C.,Colombia

Ready to take the next step in your digital marketing career? Apply today to join CazVid and make a significant impact while advancing your professional journey!