Tourism Marketing Manager in Québec, Quebec, Canada

Join a dynamic team in the thriving tourism industry as a Tourism Marketing Manager based in Québec, Quebec. In this full-time role, you will play a pivotal part in promoting the beauty and attractions of the region, bringing innovative marketing strategies to life. Your efforts will not only enhance the visibility of local tourism but also drive economic growth within the community. Key Responsibilities Develop and implement comprehensive digital marketing strategies to enhance the visibility of tourism offerings. Create engaging content for various platforms including social media, websites, and email marketing campaigns. Analyze market trends and consumer behavior to inform marketing decisions and strategies. Collaborate with local businesses , attractions, and stakeholders to promote tourism initiatives. Manage advertising budgets and resources to maximize return on investment. Monitor and report on campaign performance metrics, adjusting strategies as needed to achieve goals. Coordinate promotional events and activities to attract visitors to the region. Required and Preferred Qualifications Bachelor's Degree in Marketing or a related field. Proven experience in digital marketing, preferably within the tourism or hospitality industry. Strong proficiency with digital marketing tools such as Google Analytics, social media platforms, and email marketing software. Experience with content creation and copywriting. Minimum of 3 years of relevant experience, with preference for candidates with 5+ years. Your role will be integral to our marketing team, collaborating closely with creative designers, PR specialists, and sales staff to execute effective campaigns that resonate with potential visitors. You will report directly to the Marketing Director and will have regular interactions with stakeholders across various sectors.