Social Media Specialist Job in Austin, TX - Full-Time

Apply for Position PSM Jobs is seeking a highly motivated and talented Social Media Specialist to join our dynamic marketing team in Austin, Texas. This full-time role offers the opportunity to enhance our brand presence and engagement across major social media platforms including Facebook, Instagram, Twitter, and LinkedIn. As a key member of our innovative company, you will create compelling content, develop strategic social media campaigns, and analyze performance metrics to drive brand awareness and website traffic. You will collaborate closely with marketing and design teams to maintain cohesive branding and foster a vibrant online community. Key Responsibilities Create engaging and original content tailored for multiple social media channels. Develop and execute social media strategies that increase brand visibility and audience engagement. Analyze social media metrics to measure campaign success and optimize future efforts. Engage actively with followers by responding to comments and messages to build a loyal community. Collaborate with marketing and design teams to ensure consistent brand messaging. Conduct regular social media audits and stay updated on industry trends to provide actionable insights. Write and edit social media copy aligned with brand voice and marketing objectives. Required and Preferred Qualifications Bachelor's Degree in Marketing, Communications, or related field. 2-3 years proven experience in social media marketing, content creation, and analytics. Strong copywriting skills with the ability to adapt tone for diverse audiences. Proficiency in social media management and analytics tools. Join a collaborative team environment that values open communication and creativity. You will report directly to the Marketing Manager and contribute significantly to our marketing success.