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Digital Marketing / Performance Marketing Specialist
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Competencies
Proficient in planning, executing, and optimizing digital campaigns across multiple platforms to maximize ROI.
Skilled in managing budgets and optimizing campaigns on Google Ads and Meta Ads for performance improvements.
Capable of analyzing campaign data to derive actionable insights and enhance marketing strategies.
Experienced in using automation tools like n8n and AI APIs to streamline workflows and improve efficiency.
Education
Languages
Summary
Results-oriented digital marketing professional skilled in managing high-budget campaigns, optimizing ROAS, and leveraging automation tools to drive business growth across diverse clients.
Key Achievements
- Managed ₹3,00,000 monthly advertising budgets, optimizing campaigns for improved ROAS, CPA, and CAC.
- Drove revenue growth and qualified lead generation through strategic paid campaign management.
- Executed and optimized multi-platform campaigns on Google Ads and Meta Ads, enhancing client ROI.
- Leveraged analytics and automation tools to streamline marketing processes and improve campaign performance.
Experience
Digital Marketing / Performance Marketing Specialist
Managed ₹3,00,000 monthly advertising budgets across Google Ads and Meta Ads. Planned, executed, and optimized paid campaigns to improve ROAS, CPA, and CAC. Drove revenue growth and qualified lead generation for e-commerce, real estate, FMCG, and local business clients. Improved conversion rates through A/B testing, audience optimization, and landing page collaboration. Implemented SEO strategies resulting in consistent organic traffic growth. Built and optimized email marketing and automation workflows to improve engagement and conversions. Set up and maintained GA4 and GTM tracking for accurate performance measurement. Used Shopify insights, n8n automation, and AI tools to streamline reporting and campaign optimization. Handled client communication, performance reporting, and strategic recommendations. Worked cross-functionally with designers, developers, and sales teams