Dedicated data analyst with over four years of experience in leveraging data to inform business strategies across finance and technology sectors.
Utilized statistical tools and techniques to interpret complex data sets and provide actionable insights.
Created dashboards and reports to communicate findings effectively to stakeholders.
Queried databases to extract relevant data for analysis and reporting purposes.
Performed data manipulation, analysis, and reporting tasks using complex Excel functions.
IPG - Kinesso
Preparation of executive reports at the end of each of the client's campaigns with the most important insights of the communication., Creation of strategies for audiences with 3rd party data and 1st party data in DMP., Cross-platform data crossing to ensure platform performance., Extract and process all kind of data from different platforms (Google ads, Meta ads, DV360, etc)., Fronting with clients to present the results obtained from their campaigns., Review of tags in Google Tag Manager and triggers for the correct sending of data to Google Analytics.
HAVAS – Arena Media
Preparation of weekly executive reports and at the close of each of the client's campaigns with the most important insights of the communication., Daily tracking of kpis according to plan and actual data., Data extraction from different platforms (Google ads, Meta ads, DV360, Tiktok, Pinterest, etc)., Analyze all data with available Data tools (Dataslayer, DataStudio, Reporting Ninja, Google Analytics). Establish patterns to discover opportunities together with the planning team and traders., Fronting with client to present the results obtained from their campaigns.
PUBSA
Extract and process all types of data., Analyze all the data with available Data tools (Dataslayer, DataStudio, Reporting Ninja). Establish patterns to uncover opportunities., Interpret the results obtained in the analysis., Prepare reports and data dashboards with relevant data., Transmit and present to internal and external customers the results obtained.
Bachelor's degree
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Coordinated data-related projects, ensuring timely delivery and collaboration among teams.
PUBSA
Analyzed the client and his competition through his keywords., Researched the target audience through communication with the client., Defined the objectives of the advertising campaign., Designed the appropriate ads and ad groups., Tracked the campaign and continuous improvement to gain performance., Made connections with web analytics such as GA4 and Tag Manager, Zapier., Ran reports for the client on a weekly basis in Looker studio.
Nielsen IQ
Research, analysis and correction of databases of different products for analysis., Execution of operational instructions for the generation of information., Cleaning of databases for their homologation.
ProAd
Closed the sale when consolidating the campaign with the client and its respective post-sale follow-up., Followed up on quotes and questions about the campaigns., Made the link between the potential client and the out of home advertising services we offered., Prospected clients through social media platforms such as LinkedIn, Instagram and web search.
