Apoorva

PHP Developer

Designed, delivered, and maintained scalable backend solutions using PHP (CodeIgniter) and boosting overall performance of web applications, while contributing to testing and delivering optimized design practices., Collaborated with the UI/UX design team for better user experience design, actively contributing in building the Figma designs to increase the productivity by 20%, and documented workflows and requirements for project managers to ensure clarity., Implemented the Redis caching across the panel, increasing page speed by 50% and reduced database calls, resulting in a smoother work experience and resource utilization., Worked with GA4 and BigQuery to perform data cleaning, extraction and real-time analysis, displaying them in the form of dynamic dashboards (views, clicks, conversions etc.) which provide actionable insights to authors, helping them track article performance and improve content resulting 20-25% increase in performance.