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Marketing & Digital Strategy Specialist with diverse experience in education and technology sectors
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Competencies
Utilized data analysis to inform and enhance marketing strategies.
Managed multiple marketing projects and vendor partnerships ensuring timely delivery.
Led campaigns across digital channels and developed branding materials.
Facilitated internal and external communication strategies to strengthen brand identity.
Used digital tools like Canva and Adobe Suite for content creation and marketing execution.
Education
Languages
Summary
Experienced marketing professional with a proven track record in digital campaigns, branding, and strategic communication across education and tech industries.
Key Achievements
- Led a comprehensive rebranding initiative, including brand manual and audiovisual social media content.
- Developed and executed end-to-end marketing plans aligned with business objectives.
- Implemented an analytics system to track and optimize campaign performance and budget allocation.
Experience
HEAD OF MARKETING & COMMUNICATION
Managed end-to-end marketing projects, ensuring alignment with strategic business objectives., Executed multichannel digital marketing campaigns (Google Ads, social media, content marketing) to enhance brand visibility., Led a rebranding initiative, developing a comprehensive brand manual and audiovisual materials for social media., Creating a complete and detailed marketing plan., Implemented an analytics system to track campaign performance, optimizing budget allocation and improving conversion rates., Coordinated vendor partnerships and contract agreements, ensuring timely and quality deliverables., Developed and executed internal communication strategies, strengthening corporate identity., Created interactive content (copywriting, podcasts, videos) using tools like Canva and Adobe Suite., Managed digital marketing platforms, improving student and stakeholder engagement through targeted campaigns., Analyzed market trends and data to enhance marketing effectiveness and campaign impact.
INTERNAL COMMUNICATION & DIGITAL MARKETING ASSOCIATE
Drafted news articles and reports for institutional communications., Supported event coordination and corporate communication efforts., Assisted in social media management, increasing audience engagement through strategic content planning.