Experienced marketing professional with a proven track record in digital campaigns, branding, and strategic communication across education and tech industries.
Utilized data analysis to inform and enhance marketing strategies.
Managed multiple marketing projects and vendor partnerships ensuring timely delivery.
Led campaigns across digital channels and developed branding materials.
Facilitated internal and external communication strategies to strengthen brand identity.
Tecolpalst de Colombia
Managed end-to-end marketing projects, ensuring alignment with strategic business objectives., Executed multichannel digital marketing campaigns (Google Ads, social media, content marketing) to enhance brand visibility., Led a rebranding initiative, developing a comprehensive brand manual and audiovisual materials for social media., Creating a complete and detailed marketing plan., Implemented an analytics system to track campaign performance, optimizing budget allocation and improving conversion rates., Coordinated vendor partnerships and contract agreements, ensuring timely and quality deliverables., Developed and executed internal communication strategies, strengthening corporate identity., Created interactive content (copywriting, podcasts, videos) using tools like Canva and Adobe Suite., Managed digital marketing platforms, improving student and stakeholder engagement through targeted campaigns., Analyzed market trends and data to enhance marketing effectiveness and campaign impact.
Politécnico Grancolombiano
Drafted news articles and reports for institutional communications., Supported event coordination and corporate communication efforts., Assisted in social media management, increasing audience engagement through strategic content planning.
Politécnico Grancolombiano
Professional in Social Communication and Journalism
Emphasis on Organizational Communication
Marketing and Advertising Professional
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Used digital tools like Canva and Adobe Suite for content creation and marketing execution.